Food Marketing Research

Beverage choices in fast food meal deals

Television food advertising to children

Beverage choices in fast food meal deals

Investigators: Bridget Kelly, Libby Hattersley, Melissa Irwin

This study involved analysis of the pricing, promotion and placement of different beverage types in meal deals at major fast food outlets.

Publication:
King L, Kelly B, Ho J, Hattersley L. (2008) Water shortage in Australian fast food outlets. Aust NZ J Pub Health, 32(5): 492

TV food advertising

COO has been engaged in a number of studies on patterns of food advertising:

  • The use of persuasive marketing techniques in TV food advertising
  • Food advertising on Sydney commercial television, the extent and nature of exposure 2006-2007
  • Food advertising on Sydney television, the extent of children's exposure (July 2006)

Publications:
This research has underpinned a number of policy submissions, see - Getting research into practice.

Kelly B, Hattersley L, King L, Flood V. Persuasive food marketing to children: use of cartoons and competitions in Australian commercial television advertisements. Health Promotion International 2008, 23(4): 337-344.

Kelly B, Chau J. Children’s Television Sub-standards: A call for significant amendments Med J Aust (Letter) 2007, 186(1): 18.

Kelly B, Chapman S, King L, Flood V. Fat chance for Mr Vegie TV ads. ANZ J Public Health 2007, 31(2):190.

Kelly B, Smith B, King L, Flood V, Bauman A. Television food advertising to children: the extent and nature of exposure. Public Health Nutrition 2007, 10(11): 1234-1240.

Kelly B, King L, Bauman A, Smith B, Flood V. The effects of different regulatory systems on television food advertising to children. ANZJPH 2007, 31(4), 340-343.