The Blue Economy: 10 Years, 100 Innovations, 100 Million Jobs

Co-presented with the Centre for Policy Development

Gunter Pauli
9 June, 2011

Watch a video of the event courtesy of ABC TV Big Ideas

Gunter Pauli founded the Zero Emissions Research and Initiative (ZERI) at the United Nations University in Tokyo. He subsequently established The Global ZERI Network, redesigning production and consumption into clusters of industries inspired by natural systems, based on open source research and experimentation with a worldwide team of eminent scientists and design thinkers.

The culmination of Pauli's work is The Blue Economy, published as a Report to The Club of Rome in 2010. The mission of The Blue Economy is to prove 100 manufacturing innovations with viable business models that could generate 100 million jobs in 10 years, all with zero waste impact on the environment. Each innovation is inspired by science and draw on biomimetics and the laws of physics. They cover the full gamut of industrial activity, from energy to mining to medicine to banking.
Gunter’s current initiative is to replace all nuclear power in Germany with renewables within 10 years without subsidies or hikes in tariffs. It uses a combination of three proven technologies:

  • vertical wind turbines within existing high tension transmission towers
  • biogas generation from waste water treatment plants and organic solid municipal waste
  • solar using innovative film

The innovations are summarized on the ZERI website and distributed around the world in partnership with UNEP (United Nations Environment Programme), UNIDO ( United Nations Industrial Development Corporation), and The Club of Rome.


Gunter Pauli

Gunter Pauli was born in Antwerp, Belgium, in 1956. He graduated in Economics from the University of Antwerp and obtained an MBA from INSEAD. His entrepreneurial activities span business, culture, science, politics and the environment

He was the founder and Chairman of PPA Holding and of more than 10 other companies, founder and CEO of the European Service Industries Forum (ESIF), Secretary General of the European Business Press Federation (UPEFE), founder and president of the Foundation “Mozarteum Belgicum“, Chairman and President of Ecover, and advisor to the Rector of the United Nations University in Tokyo (Japan).

He has been visiting lecturer and professor at universities around the world, and a board member of NGOs and private companies in Asia, USA and Latin America. Since 2009 he has taken responsibility for the design of an economic development concept based on GNH (Gross National Happiness) principles and values as part of his advisory role in designing an economic development strategy for Bhutan.

He is a Fellow of the World Academy of Arts and Sciences (San Francisco, USA), a creative Member of the Club of Budapest (Hungary), Member of the Club of Rome. Gunter has published 19 books and 36 fables bringing science and emotions to children. He is fluent in seven languages and has lived in four continents.

He is dedicated to designing and implementing societies and industries which respond to people’s needs using what is available from nature.

Gunter Pauli is in Australia as a guest of Amplify 2011

Co-presented with the Centre for Policy Development

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