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Study marketing

Explore the dynamic business field of marketing
Create value for customers, organisations and society by understanding market needs and insights – and aligning them with what companies offer.

Grounded in the real world and engaged with industry, our marketing programs enable you to develop the team-building and problem-solving abilities together with business acumen that are essential in marketing practice.

Why study marketing with us?

  • Our marketing programs take an experiential approach to learning and will give you the opportunity to work with industry partners to help solve their marketing problems.
  • Study in our ultra-modern Abercrombie Building.
  • Learn from academics who are leaders in their field.
  • Access our dedicated Careers and Employability Office for specialised services that will help you achieve your career aspirations.
  • Experience work and study while you complete your degree with a wide variety of opportunities available in Australia and overseas.

How can I study marketing?

Course options

You can choose a degree with a focus on marketing, or take a major or minor in marketing within a different degree.

Where can studies in marketing take you?

Central to any organisation’s success, highly skilled marketers have never been in higher demand, with access to an array of exciting career opportunities, including:

  • advertising executive 
  • brand manager
  • business strategist
  • digital marketing specialist
  • market researcher and analyst 
  • marketing communication specialist
  • marketing director
  • product manager.

Dean Jones

Dean Jones
Bachelor of Commerce (Honours) (Marketing)
“My commerce degree helped me develop the skills needed for a career across a range of industries. After graduating, I spent four years as an investment banker with Deutsche Bank in Sydney, London and New York. I am now a co-founder and CEO of GlamCorner, Australia’s largest online designer fashion rental business.”
Discover our Bachelor of Commerce