Achievement of a specialisation in Marketing requires the completion of: |
(a) 6 credit points of foundational units of study* |
(b) 24 credit points in Marketing specialisation area units of study comprising: |
(i) 6 credit points of Marketing core units of study in the same area as the specialisation; and |
(ii) 18 credit points of Marketing selective units of study. |
Students completing this specialisation to meet the requirements for the Master of Commerce or as their compulsory specialisation for the Master of Commerce (Extension) must complete a 6 credit point capstone unit related to the specialisation from Table A - Capstone units of study . |
Students completing this specialisation as an optional second specialisation for the Master of Commerce (Extension) do not need to complete this capstone unit. |
Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition |
---|---|---|
(a) Foundational units of study |
||
* Note. Foundational units count to both the foundational units of study for the course and the specialisation. | ||
MKTG5001 Foundation in Marketing |
6 | |
(b) Marketing |
||
(i) Core units of study |
||
MKTG6001 Marketing Research |
6 | |
(ii) Selective units of study |
||
MKTG6004 New Product Development |
6 | P MKTG5001 |
MKTG6006 Persuasive Advertising: Illuminating Dark Art |
6 | P MKTG5001 N MKTG3121 |
MKTG6007 Consumer Behaviour |
6 | P MKTG5001 |
MKTG6013 International and Global Marketing |
6 | |
MKTG6015 Digital and Social Media Marketing |
6 | P MKTG5001 |
MKTG6016 Brand Management |
6 | P MKTG5001 |
MKTG6018 Customer Analytics and Relationship Management |
6 | |
MKTG6020 B2B Marketing |
6 | P MKTG5001 |
MKTG6024 Marketing Analytics |
6 | A Understanding of basic marketing principles, statistics, and how to use analytic skills to solve marketing problems P MKTG5001 This unit provides introductory knowledge of Marketing Analytics to solve marketing problems. Students can develop a marketing strategy, exercising best practices of solving various managerial questions. |
MKTG6104 Psychology of Marketing Decisions |
6 | P MKTG5001 N MKTG5002 |
MKTG6998 Social Media Analysis |
6 | N MKTG6999 Note. This unit does not assume knowledge of Python. |