Digital media technology has become an indispensable part of our heterogeneous computing and communication environment. A specialisation in digital media will provide you with knowledge in creating interactive and effective digital media products, including the coding, analysis and manipulation of digital media. It introduces principles and current techniques such as multimedia data acquisition, analysis, processing, compression and management. Possible areas of study include multimedia design and authoring, multimedia retrieval, statistical natural language processing, usability engineering, and visual analytics. You will also have the opportunity to engage in cross-disciplinary learning with architecture and design in the area of design thinking.
Please note: This specialisation is available from 2024 onwards.
Digital media is found in industries such as marketing and advertising, and in forms such as websites, newspapers and magazines. Anything that needs to be communicated to an audience can contain digital and print images, text or animation to attract attention and deliver content. Digital media technology can be used by web developers, graphic artists, digital photographers, designers, and desktop layout publishers.
Digital media is found in industries such as marketing and advertising, and in forms such as websites, newspapers and magazines. Anything that needs to be communicated to an audience can contain digital and print images, text or animation to attract attention and deliver content. Digital media technology can be used by web developers, graphic artists, digital photographers, designers, and desktop layout publishers.
To commence study in the year
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