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E-commerce platform scores academic place on Forbes ‘30 Under 30’

18 May 2018
Academic named on list of achievers under the age of 30
Dr Olga Oleinikova, Director of the Ukraine Democracy Initiative, has been recognised as a leader in retail and e-commerce in this year’s Forbes ‘30 Under 30’ Asia list.
Dr Olga Oleinikova

Dr Olga Oleinikova

An Honorary Postdoctoral Fellow with the Sydney Democracy Network, Dr Oleinikova was selected for the Forbes '30 Under 30' Asia list for her work on Persollo, the world’s first instant checkout platform designed for sales across social networks.

Persollo was inspired by Dr Oleinikova’s career as a consumer researcher and behavioral scientist in the Department of Sociology and Social Policy and was developed in collaboration with fellow alumnus Kyrylo Medvediev.

The platform has found a unique place in the e-commerce market as it allows businesses to immediately bring their product to their customers at the specific moment of desire and impulse.

To date, Persollo has helped over 750 businesses in 16 countries to increase their conversion by 300 percent, with clients including New Balance, Sunglass Hut and Marie Claire.

“It's an absolute honour to be named on the Forbes '30 Under 30' Asia list alongside my partner-in-crime Kyrylo Medvediev,” said Dr Oleinikova.

“The University of Sydney was where the idea behind Persollo was born, with the University’s startup acceleration program the first to invest in our project.”

The recognition of my work by Forbes is a great motivator to continue innovating new ways to solve problems in the e-commerce world by thinking globally.
Dr Olga Oleinikova

Dr Oleinikova is one of 600 other young minds honoured by Forbes in 2018, and will join a network of 4,000 alumni internationally.

“The recognition of my work by Forbes is a great motivator to continue innovating new ways to solve problems in the e-commerce world by thinking globally.

“I am also excited to continue driving the Ukraine Democracy Initiative (co-hosted by University of Sydney and UTS), the first research platform in Australia to produce analytical insights into democratic developments in Ukraine and broader Eastern Europe.”

Charlotte Moore

Assistant Media and PR Adviser (Humanities)

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