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Unit outline_

ARHT5908: The Business of Art

Semester 1, 2020 [Normal day] - Camperdown/Darlington, Sydney

This unit introduces students to the history and current practices of the business of art through site visits, case studies and lectures. The unit includes the study of established and emerging art markets, auction houses, concepts of authenticity, aesthetic and monetary value, collecting and exhibiting art for private, corporate public and satellite art collections, artist run and alternative spaces, corporate sponsorship and grants, art museums and tourism, and the principles of law and ethics.

Unit details and rules

Academic unit Art History
Credit points 6
Prerequisites
? 
None
Corequisites
? 
None
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Keith Broadfoot, keith.broadfoot@sydney.edu.au
Lecturer(s) Nina Stromqvist, nina.stromqvist@sydney.edu.au
Type Description Weight Due Length
Assignment Case study report
n/a
20% Week 10
Due date: 07 May 2020 at 23:00
1000 words
Outcomes assessed: LO1 LO3
Presentation Seminar presentation
n/a
20% Week 13
Due date: 29 May 2020 at 23:00
1000 words
Outcomes assessed: LO2 LO3
Assignment Research essay
n/a
60% Week 13
Due date: 28 May 2020 at 23:00
4000 words
Outcomes assessed: LO1 LO2 LO3

Assessment summary

Detailed information for each assessment can be found in the Canvas site for this unit.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a High distinction indicates work of an exceptional standard, a Distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

 

Distinction

75 - 84

 

Credit

65 - 74

 

Pass

50 - 64

 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Introduction: the business of art Seminar (2 hr) LO1 LO2 LO3
Week 02 Theories of value: economics and socio-cultural dimensions Seminar (2 hr) LO1 LO2 LO3
Week 05 Student presentations Project (2 hr) LO1 LO2 LO3
Week 06 Student presentations Project (2 hr) LO1 LO2 LO3
Week 07 Funding, patronage and philanthropy Seminar (2 hr) LO3
Week 08 Student presentations Project (2 hr) LO1 LO2 LO3
Week 10 Aboriginal art, advocacy, ethics and authenticity Seminar (2 hr) LO1 LO2 LO3
Week 11 The game changers - shifting tides and power plays. Seminar (2 hr) LO1 LO2 LO3
Week 12 Art across industries, forging new partnerships Seminar (2 hr) LO1 LO2 LO3
Week 13 Art in community, grass roots industries Seminar (2 hr) LO1 LO2 LO3

Attendance and class requirements

  • Attendance: According to Faculty Board Resolutions, students in the Faculty of Arts and Social Sciences are expected to attend 90% of their classes. If you attend less than 50% of classes, regardless of the reasons, you may be referred to the Examiner’s Board. The Examiner’s Board will decide whether you should pass or fail the unit of study if your attendance falls below this threshold.
  • Lecture recording: Most lectures (in recording-equipped venues) will be recorded and may be made available to students on the LMS. However, you should not rely on lecture recording to substitute your classroom learning experience.
  • Preparation: Students should commit to spend approximately three hours’ preparation time (reading, studying, homework, essays, etc.) for every hour of scheduled instruction.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed on the Library eReserve link available in the Canvas site for this unit.

  • Recommended text: Mark W. Rectanus, Culture Incorporated: Museums, Artists and Corporate Sponsorship (University of Minnesota Press, 2002).
  • Recommended text: Chin-tao Wu, Privatising Culture: Corporate Art Intervention since the 1980s (Verso, 2003).
  • Recommended text: Werner W Pommerehne, Muses and Markets. Explorations in the Economics of the Arts, Oxford, Basil Blackwell, 1989.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. develop critical understanding of historical, theoretical, and analytical methodologies related to the study of art markets, corporate sponsorship and the economics of art museums
  • LO2. recognise and describe interdisciplinary perspectives on aesthetic, ethical, economic and historical issues related to art markets and the politics of acquisition and display
  • LO3. debate conflicts of interest and ethical issues related to collecting and exhibition practices by individuals, corporations and museums.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

'No changes have been made since this unit was last offered'.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

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