Skip to main content
Unit outline_

BUSS4917: Entrepreneurship Project

Semester 1, 2024 [Normal day] - Camperdown/Darlington, Sydney

This unit provides students with access to valuable, protected intellectual property which has been generated across the university to enable them to identify product-market fit. Students are provided with the opportunity to learn and practice the processes required to create new business ventures. On successful completion of this unit, students should be able to demonstrate knowledge of the commercialisation process through a portfolio of research, learnings and findings; design and implement validation tests for new business assumptions and identify good leadership practices and plan how to implement them within their entrepreneurial project.

Unit details and rules

Academic unit Strategy, Innovation and Entrepreneurship
Credit points 12
Prerequisites
? 
Students must meet the entry requirements for the Bachelor of Advanced Studies (Advanced Coursework), including completion of a pass undergraduate degree
Corequisites
? 
None
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

No

Teaching staff

Coordinator Jarryd Daymond, jarryd.daymond@sydney.edu.au
The census date for this unit availability is 2 April 2024
Type Description Weight Due Length
Assignment group assignment Entrepreneurial Opportunity Video
Video recording of a group-generated idea
15% Week 05
Due date: 24 Mar 2024 at 23:59

Closing date: 31 Mar 2024
5 minutes
Outcomes assessed: LO1 LO6 LO5
Presentation group assignment Entrepreneurship Project Pitch
Presentation of a group-generated solution
40% Week 13
Due date: 23 May 2024 at 09:00

Closing date: 23 May 2024
Slide deck and 12-15 minute presentation
Outcomes assessed: LO1 LO2 LO3 LO4 LO5 LO6
Assignment Reflective Portfolio
Portfolio workbook showcasing learning journey
35% Week 13
Due date: 24 May 2024 at 23:59

Closing date: 07 Jun 2024
2,000 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5 LO6
Participation Participation and Professionalism
In-class activities and participation
10% Weekly Weekly participation in class activities
Outcomes assessed: LO2 LO5 LO4 LO3
group assignment = group assignment ?

Assessment summary

Entrepreneurial Opportunity Video: In groups, you will record a video that outlines the entrepreneurial opportunity that you intend pursuing in your Entrepreneurship Project. The entrepreneurial opportunity is the consumer demand you envisage meeting by bringing your assigned invention to market via a product or service and associated business model. 

Entrepreneurship Project Pitch: In groups, at the conclusion of the Entrepreneurship Project, you will present your entrepreneurial solution to a panel of judges. The presentation will outline the process you followed during your project, the details of your solution, your engagement with users and industry to validate the problem you are solving and your prototypes, and your go-to-market plan for your solution. 

Reflective Portfolio: In a creative and engaging portfolio workbook, you will showcase your entrepreneurial learning journey and personal development sparked during the unit. In your portfolio, you will reflect on: the process and methods you followed in the unit, the entrepreneurial vision you developed for your assigned invention, and the entrepreneurship theory you studied and enacted during your learning. 

Participation and Professionalism: You will attend and participate in classes in a professional manner, constructively and respectfully contributing todiscussions, and completing assigned in-class tasks.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

Any assessment submitted after the due time and date will incur a late penalty of 5% of the total marks per 24 hour period, or part thereof, late.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy 2023 reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy 2023. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

WK Topic Learning activity Learning outcomes
Week 01 Introduction to the Unit Workshop (8 hr) LO1 LO5 LO6
Conceptual Frameworks for Entrepreneurial Theory and Practice Workshop (8 hr) LO1 LO5 LO6
Week 02 Innovation, Inventions, and Intellectual Property I Workshop (8 hr) LO1 LO2 LO5 LO6
Week 03 Innovation, Inventions, and Intellectual Property II Workshop (8 hr) LO1 LO2 LO5 LO6
Week 04 Entrepreneurial Opportunities Workshop (8 hr) LO1 LO2 LO5 LO6
Week 05 Primary Market Research I Workshop (8 hr) LO1 LO2 LO5 LO6
Week 06 Primary Market Research II Workshop (8 hr) LO1 LO2 LO5 LO6
Week 07 Data Analysis and Insights Workshop (8 hr) LO1 LO2 LO5 LO6
Week 08 Business Model Design Workshop (8 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 09 Prototyping and Entrepreneurial Experiments I Workshop (8 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 10 Prototyping and Entrepreneurial Experiments II Workshop (8 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 11 Go-To-Market Strategy Workshop (8 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 12 Entrepreneurial Pitching I Workshop (8 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 13 Entrepreneurial Pitching II Workshop (8 hr) LO1 LO2 LO3 LO4 LO5 LO6

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 12 credit point unit, this equates to roughly 240-300 hours of student effort in total.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. Execute the startup process in relation to the specific intellectual property provided within the unit
  • LO2. Identify and critically review business opportunities
  • LO3. Design and implement entrepreneurial experiments
  • LO4. Identify and validate an appropriate business model
  • LO5. Understand and apply entrepreneurial theories, models, and tools
  • LO6. Critically reflect on practical approaches to entrepreneurship

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

The unit has been revised in response to student feedback in 2023. While the practical aspects, hands-on technology/invention experience, and real-life business model development will continue to be core elements of the unit, the following changes have been made to improve the unit's structure, group dynamics, and expectations: 1.) To create more time for interactive and practical activities, additional presentation material will be pre-recorded. As part of this, academic entrepreneurs will also share their commercialisation journeys to provide students with more insight into firsthand commercialisation experiences. 2.) More materials have been sourced and added to the curriculum to deepen understanding and demonstrate the application of theory to projects. 3.) To address the issue of uneven group contributions, individual participation and professionalism will be evaluated to ensure a fairer distribution of effort in group tasks and class activities. This will contribute to better group learning outcomes. 4.) As a part of maintaining a balanced assessment structure, the weighting of the reflective task will be slightly reduced. These changes will help enhance the positive impact of the unit on skill development, particularly in innovation and collaboration, which will continue to be a focus of the unit.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.