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Unit of study_
CEMS6005: Leading with Purpose
2024 unit information
Contemporary for-profit organizations that strategically engage with both economic and societal outcomes will likely gain significant advantages. Integrating purpose with profit is a unique differentiating factor likely to result in a sustainable competitive advantage. Therefore, business leaders who can reflect and question assumptions about the purpose of business and reflect on their own ‘calling’ to develop a ‘Responsible Business Vision’ are likely to drive the future of business. The United Nations’ 17 Sustainable Development Goals (SDGs) (e.g., poverty alleviation, climate change, gender inequality) and its 169 targets provide a comprehensive framework to reflect on how businesses can operationalize purpose in organizations. This unit facilitates reflecting on the purpose of business, designing business and marketing strategies that integrate purpose and profits and drives change at the individual level to facilitate questioning assumptions about ‘purpose.’ It highlights the SDGs as a novel and strategic framework for developing business and marketing strategies that integrate purpose with profits. It also engages with doing business and marketing with the ‘Base of the Pyramid,’ a significant number of people living in poverty, where purpose with profit strategies is essential.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
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| Academic unit | Management Education |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. engage in robust debates both verbally and on-line on key issues relating to SDGs and firm profitability, particularly SDG 1 poverty alleviation
- LO2. develop a business plan targeting the Base of the Pyramid consumers
- LO3. critically evaluate relevant BoP concepts and theories and persuasively communicate your arguments
- LO4. critically reflect on the purpose of business and related theories
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