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Unit of study_
CLAW2212: Franchising
2024 unit information
Franchising is an increasingly popular business model in Australia and internationally which offers an effective strategy for expanding an existing business or entering an industry. It is rapidly becoming the dominating force in the distribution of goods and services. This unit examines the nature, development and operation of franchising and its growing influence in Australia and overseas. It addresses key legal and commercial issues in establishing, structuring and managing franchise systems as well as legal and commercial issues arising in the course of the continuing business relationship. Particular emphasis is placed on franchising development in the ASEAN countries.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
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| Academic unit | Accounting |
| Credit points | 6 |
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Prerequisites:
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Completion of at least 24 credit points of study |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. understand the franchise business model, its contemporary significance in Australia and internationally, and the manner in which the model is evolving in response to changing market conditions
- LO2. apply franchising as a strategy for business expansion both domestically and internationally
- LO3. analyse legal and commercial issues arising in the franchising context
- LO4. understand the operation of the key regulatory regimes impacting on franchising
- LO5. identify legal, regulatory, commercial and cultural issues impacting on franchise system development, operation, management and expansion.
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