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Unit of study_
CLAW6032: Regulating Innovation and Distribution
2020 unit information
Business today operates in an increasingly complex and constantly changing environment in which success depends on the ability to innovate and compete. This unit examines three key legal frameworks - intellectual property, fair trading and competition law - within which innovation and contestability in markets takes place. Intellectual property regulation seeks to promote invention and creativity and to discourage imitation and free riding. Fair trading regulation provides standards of conduct for B2B and B2C transactions. Competition law promotes fair markets by prohibiting practices which damage competition. The unit focuses on franchising as a business model, to provide the context to examine how these regulatory frameworks operate and interact in a commercial environment.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
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| Academic unit | |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Identify legal issues which arise in commercial settings in the areas of competition law, fair trading and intellectual property law
- LO2. Understand the impact that the law has on business choices and describe how to frame business practices in accordance with the law
- LO3. Critically appraise new developments in the areas of intellectual property, competition law and fair trading and their likely impact on business
- LO4. Communicate the impact of regulation on business decisions to a commercial audience,
Unit availability
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Modes of attendance (MoA)
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