This unit introduces students to researching innovation practices in the Australian media industry with application to the Australian Broadcasting Corporation (ABC). Students will apply human-centred design principles to investigating the innovation challenges of public service media in the Australian regulatory and industry environment. Students will research a policy program or product strategy in response to problems identified by the ABC, prepare a management report detailing proposed problem-solving outcomes and present these proposals to media executives. They will work in groups to undertake and present the outcomes of their research. In doing so they will examine a range of professional issues including commercial and contractual practices and intellectual property, and gain proficiency in relevant professional practices such as strategy and policy development.
Unit details and rules
Academic unit | Media and Communications |
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Credit points | 12 |
Prerequisites
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None |
Corequisites
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None |
Prohibitions
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None |
Assumed knowledge
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None |
Available to study abroad and exchange students | No |
Teaching staff
Coordinator | Fiona Martin, fiona.martin@sydney.edu.au |
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Lecturer(s) | Margaret Cassidy, margaret.cassidy@sydney.edu.au |
Fiona Martin, fiona.martin@sydney.edu.au |