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This unit introduces students to researching innovation practices in the Australian media industry with application to the Australian Broadcasting Corporation (ABC). Students will apply human-centred design principles to investigating the innovation challenges of public service media in the Australian regulatory and industry environment. Students will research a policy program or product strategy in response to problems identified by the ABC, prepare a management report detailing proposed problem-solving outcomes and present these proposals to media executives. They will work in groups to undertake and present the outcomes of their research. In doing so they will examine a range of professional issues including commercial and contractual practices and intellectual property, and gain proficiency in relevant professional practices such as strategy and policy development.
Study level | Undergraduate |
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Academic unit | Media and Communications |
Credit points | 12 |
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Prohibitions:
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Assumed knowledge:
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At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
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Semester 2 2025
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Normal day | Camperdown / Darlington, Sydney |
Outline unavailable
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Session | MoA ? | Location | Outline ? |
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Semester 2 2020
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Normal day | Camperdown / Darlington, Sydney |
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Semester 2 2021
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Normal day | Camperdown / Darlington, Sydney |
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Semester 2 2022
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Normal day | Camperdown / Darlington, Sydney |
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Semester 2 2023
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Normal day | Camperdown / Darlington, Sydney |
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Semester 2 2024
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Normal day | Camperdown / Darlington, Sydney |
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This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.