Outline

Overview

Do you have an Emerging Market Strategy? This is a question that an increasingly large number of company managers, especially in the developed western world, are trying to answer. This unit lays the foundations of strategy making in emerging markets, with an emphasis on four of the largest emerging markets of the world today - Brazil, Russia, India and China - often termed as the BRIC countries. Utilising frameworks from mainstream strategy and international business disciplines, the unit analyses emerging markets from the perspective of primarily two simultaneous phenomena - multinationals from developed markets trying to tap into emerging markets, and companies from emerging markets globalising their operations and consequently changing the global competitive landscape.

Unit details and rules

Academic unit	International Business
Credit points	6
Prerequisites ?	None
Corequisites ?	None
Prohibitions ?	None
Assumed knowledge ?	None
Available to study abroad and exchange students	Yes

Teaching staff

Coordinator	Sangeeta Ray, sangeeta.ray@sydney.edu.au

Type	Description	Weight	Due	Length
Final exam (Take-home short release)	Final exam Take-home exam (Type D) with extended answers submitted to Turnitin	45%	Formal exam period	3 hours
Outcomes assessed:
Presentation	Class leadership presentation Oral presentation	10%	Week 04	15 minutes
Outcomes assessed:
Small test	Mid-Term Test MCQ and/or short text-based answers	15%	Week 08	1h
Outcomes assessed:
Assignment	Case analysis Oral and written task	20%	Week 09	1500 words
Outcomes assessed:
Small continuous assessment	In-class activity and quiz Quiz, Q&A	10%	Weekly	Ongoing
Outcomes assessed:
= group assignment ? = Type D final exam ?

Assessment summary

Case analysis: Students in groups (usually comprised of 4 to 6) are expected to analyse real-life cases over weeks 9-12. Each group will prepare for in-class case discussions and submit a written analysis of assigned cases. Groups are required to draw on disciplinary knowledge and critical thinking skills to analyse assigned cases, focusing on catch up and internationalisation strategies pursued by emerging market firms. A system of peer review evaluation is used in this group assessment to ensure that every group member contributes equally, in time and effort, for a timely preparation and submission of a high-quality assignment focused on the set topic. Hence, the individual student’s mark will be reflective of the peer review evaluation.
Class leadership presentation: Students in groups (usually comprised of 4 to 6) are expected to make one presentation between weeks 4-7. The presentation and report will be linked to the topic of the lecture/readings for the previous week. Broadly, you will have to research on a firm of your choice from a developed country that has entered an emerging economy after 1995 and present on a specific strategic initiative linked to emerging markets. A system of peer review evaluation is used in this group assessment to ensure that every group member contributes equally, in time and effort, for a timely preparation and submission of a high-quality assignment focused on the set topic. Hence, the individual student’s mark will be reflective of the peer review evaluation.
In-class activity and quiz: This small continuous assessment/ interactive in-class activity requires students to complete online quizzes (MCQ or answer short questions) related to lecture topics all through the semester. This assessment is a disaggregated activity spread out across the semester as short, marked quizzes on Canvas, followed by an in-class discussion where students explain their choice of answers.
Mid-semester Test: This online open book test conducted during scheduled class time will assess students’ familiarity with, and their ability to apply key concepts covered in the unit. Questions will typically involve scenarios faced by business managers engaging with emerging markets.
Final exam: This Take-home exam (Type D) involving extended (essay-type) answers that must be submitted to Turnitin, will be conducted during the scheduled formal exam period. The exam will assess students’ in-depth knowledge of the core content and their ability to think critically and synthesise detailed comprehensive answers combining multiple perspectives covered in the unit.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name	Mark range	Description
High distinction	85 - 100	Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Distinction	75 - 84	Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Credit	65 - 74	Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Pass	50 - 64	Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Fail	0 - 49	When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

Deduction of 5% of the maximum mark for each calendar day after the due date.
After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Learning support

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Weekly schedule

WK	Topic	Learning activity
Week 01	Introduction and overview: International business and emerging markets (EMs)	Seminar (3 hr)
Week 02	EMs: opportunities and challenges	Seminar (3 hr)
Week 03	Institutional environment in EMs	Seminar (3 hr)
Week 04	Exploiting EMs	Seminar (3 hr)
Week 05	Exploiting EMs: lessons from business groups	Seminar (3 hr)
Week 06	GVCs and leveraging EMs for global advantages	Seminar (3 hr)
Week 07	Catch-up by EMNEs	Seminar (3 hr)
Week 08	Internationalisation of EMNE: theoretical perspectives	Seminar (3 hr)
Week 09	Internationalisation of EMNE	Seminar (3 hr)
Week 10	China: Corporate structure and management system	Seminar (3 hr)
Week 11	India: Corporate structure and management system	Seminar (3 hr)
Week 12	Bottom of the Pyramid Markets	Seminar (3 hr)
Week 13	Innovation Strategy for Emerging Markets	Seminar (3 hr)

Attendance and class requirements

Lecture recordings: All lectures are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed from the Canvas site.

Learning outcomes

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

Outcomes
Graduate qualities

At the completion of this unit, you should be able to:

LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategies to leverage emerging markets for international business
LO2. research, evaluate and interpret data, collected through research or provided in class, to identify relevant issues and new business opportunities for international managers in emerging markets
LO3. apply concepts and theoretical frameworks covered in this unit to propose well-justified solutions or make strategic choices to issues faced by business managers in emerging markets
LO4. lead and/or contribute to well informed and insightful presentations or analytical discussions on strategies to leverage emerging markets for international business.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1	Depth of disciplinary expertise Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.
GQ2	Critical thinking and problem solving Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.
GQ3	Oral and written communication Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.
GQ4	Information and digital literacy Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.
GQ5	Inventiveness Generating novel ideas and solutions.
GQ6	Cultural competence Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.
GQ7	Interdisciplinary effectiveness Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.
GQ8	Integrated professional, ethical, and personal identity An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.
GQ9	Influence Engaging others in a process, idea or vision.

Outcome map

Learning outcomes	Graduate qualities
Learning outcomes

Responding to student feedback

This section outlines changes made to this unit following staff and student reviews.

Minor changes have been made to include more recent data relevant to the the unit as suggested in the student feedback. Smaller class size during tutorials in response to student feedback.

Additional information

Unit Coordinator contact details are available on Canvas.

Detailed information for each assessment task will be made available on Canvas and also provided in class.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.

Current students

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Required readings

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Additional information

Additional information

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect

Current students

IBUS6019: Strategy and Emerging Markets

Semester 1, 2022 [Normal day] - Remote

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Required readings

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Additional information

Additional information

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect