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Unit of study_
INDH5221: Health Promotion Communication
2025 unit information
This is the fourth of six sequential, interdependent modules, available only to students enrolled in the Graduate Diploma in Indigenous Health Promotion. This unit of study introduces students to the fundamental role of communication in health promotion and its theory and practice. Students will explore, define and understand the role of interpersonal, small group, limited and mass reach communication in changing attitudes, beliefs, values and behaviour. They will be introduced to social marketing theory and practice and will gain practical experience in this area, which also includes social media. Students will also explore case studies of effective communication campaigns that have used education, mobilisation and advocacy to influence individual behaviour, impact on populations and change the minds of decision-makers.
Unit details and rules
Managing faculty or University school:
Medicine and Health
| Study level | Postgraduate |
|---|---|
| Academic unit | Public Health |
| Credit points | 6 |
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Prerequisites:
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INDH5211 |
|---|---|
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Corequisites:
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INDH5224 and INDH5227 |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. apply knowledge of social marketing theory and practice to health promotion
- LO2. critique social media and web sites
- LO3. communicate engaging health promotion messages appropriate to the target audience, in print, digital, mass and social media, using both text and visual means
- LO4. propose methods for pre-testing health promotion materials with the target audience
- LO5. work collaboratively as well as independently and engage in self-directed and reflective learning.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Session 1 Early Census 2024
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Block mode | Camperdown/Darlington, Sydney | |
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Intensive July - August 2024
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Online | Camperdown/Darlington, Sydney |
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Intensive August 2025
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Online | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
