Skip to main content
Unit outline_

INDH5221: Communication

Intensive May - June, 2023 [Block mode] - Camperdown/Darlington, Sydney

This is the fourth of six sequential, interdependent modules, available only to students enrolled in the Graduate Diploma in Indigenous Health Promotion. This unit of study introduces students to the fundamental role of communication in health promotion and its theory and practice. Students will explore, define and understand the role of interpersonal, small group, limited and mass reach communication in changing attitudes, beliefs, values and behaviour. They will be introduced to social marketing theory and practice and will gain practical experience in this area, which also includes social media. Students will also explore case studies of effective communication campaigns that have used education, mobilisation and advocacy to influence individual behaviour, impact on populations and change the minds of decision-makers. The final 20 per cent of INDH5221 will be dedicated to commencing INDH5224.

Unit details and rules

Academic unit Public Health
Credit points 6
Prerequisites
? 
INDH5211
Corequisites
? 
INDH5224 and INDH5227
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

No

Teaching staff

Coordinator Candace Angelo, candace.angelo@sydney.edu.au
Type Description Weight Due Length
Online task Discussion
Online discussion
5% Week 05
Due date: 14 Aug 2023 at 23:59

Closing date: 14 Aug 2023
2 discussion posts (total: 200-240 words
Outcomes assessed: LO1 LO5 LO2
Online task Development of a health infographic
Written assessment
5% Week 06
Due date: 21 Aug 2023 at 23:59

Closing date: 21 Aug 2023
2 pages
Outcomes assessed: LO3
Online task Reflective journal
Reflective journal
5% Week 07
Due date: 28 Aug 2023 at 23:59

Closing date: 28 Aug 2023
300 words
Outcomes assessed: LO1 LO5 LO2
Assignment Suite of health promotion materials
Written assessment with visual component
45% Week 07
Due date: 28 Aug 2023 at 23:59

Closing date: 28 Aug 2023
Three resources of differing types
Outcomes assessed: LO1 LO3 LO5
Assignment Social media campaign strategy
Written assessment
40% Week 07
Due date: 28 Aug 2023 at 23:59

Closing date: 28 Aug 2023
1500 words
Outcomes assessed: LO1 LO3 LO4 LO5

Assessment summary

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Achieved the learning outcomes of the unit at an exceptional standard

Distinction

75 - 84

Achieved the learning outcomes of the unit at a very good standard

Credit

65 - 74

Achieved the learning outcomes of the unit at a good standard

Pass

50 - 64

Achieved the learning outcomes of the unit at an acceptable standard

Fail

0 - 49

Did not achieve the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Theory and practice of social marketing as applied to health promotion Block teaching (1 hr) LO1
Evaluating social media and web sites for health promotion Lecture and tutorial (1.5 hr) LO2
Communication: an introduction Lecture (1 hr) LO3
Interpersonal communication Lecture (1.5 hr) LO3
Limited and mass reach communication Lecture (1.5 hr) LO3
Health literacy and its implications for resource design Lecture (1 hr) LO3
Creating an infographic Workshop (2.5 hr) LO3
Creating Health Promotion resources, text and visual Workshop (2 hr) LO3
Developing the concept Workshop (1 hr) LO3 LO5
Pitching the concept Lecture (1 hr) LO3
Running a focus group to pre-test campaigns and resources Lecture (1 hr) LO4
Running a focus group for pre-testing Workshop (2 hr) LO4 LO5
Workplace language Part 2 Workshop (3 hr) LO1 LO3 LO4
Supporting and enabling your learning Workshop (2 hr) LO2 LO3
Academic literacies Workshop (2 hr) LO1 LO3

Attendance and class requirements

Attendance: The Graduate Diploma in Indigenous Health Promotion is a full-time course. Participation in, and completion of, all online activities is mandatory.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. apply knowledge of social marketing theory and practice to health promotion
  • LO2. critique social media and web sites
  • LO3. communicate engaging health promotion messages appropriate to the target audience, in print, digital, mass and social media, using both text and visual means
  • LO4. propose methods for pre-testing health promotion materials with the target audience
  • LO5. work collaboratively as well as independently and engage in self-directed and reflective learning.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

Changes to learning activities and the timing of assessment have been made since this unit was last offered.

Work, health and safety

Working with Children Check required.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.