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Media Relations provides students with practical experience in seeking media coverage for a specific issue on behalf of a non-profit organisation. It requires students to research, design, present, implement and evaluate a communication plan, and to develop key tactical elements including media releases for distribution across multi-media platforms.
Study level | Postgraduate |
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Academic unit | Media and Communications |
Credit points | 6 |
Prerequisites:
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None |
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Corequisites:
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None |
Prohibitions:
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None |
Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
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