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Unit of study_
MECO6912: Political Public Relations
2025 unit information
This unit of study analyses and examines the convergence of public relations, advertising and political consulting in the history of political campaigning. The unit's objectives are to demonstrate an understanding of the relationships that exist in the political process between politicians, the media and public relations. It develops student skills specific to the delivery of political public relations and political campaigns. Its focus is the process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies.
Unit details and rules
Managing faculty or University school:
Arts and Social Sciences
| Study level | Postgraduate |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. produce written and multimedia political public relations texts to advanced industry standards using the latest software and applications
- LO2. design and evaluate election campaigns for political candidates or public affairs clients
- LO3. demonstrate the application of scholastic knowledge to professional practices and new situations in the rapidly changing communications landscape
- LO4. plan and undertake primary and secondary research relevant to communications campaigns and research reports
- LO5. develop communication strategies and techniques to support transparency and accountability in democratic systems of governance.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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