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Unit outline_

MECO6913: Public Opinion, Policy and Public Sphere

Semester 2, 2024 [Normal day] - Camperdown/Darlington, Sydney

This unit analyses the relationship between professional communication and public opinion. It focuses on theories of influence and persuasion in the context of the development of policy, and how these are reflected in the public sphere. It develops the notion of the public sphere as represented by Habermas, Fraser, Schudson and others, focusing in particular on the transformation of the public sphere in terms of postmodern public relations.

Unit details and rules

Academic unit Media and Communications
Credit points 6
Prerequisites
? 
None
Corequisites
? 
None
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Catherine Page Jeffery, catherine.pagejeffery@sydney.edu.au
Lecturer(s) Mei Li, mei.li@sydney.edu.au
Tutor(s) Hussein Kobeissi, hussein.kobeissi@sydney.edu.au
Hamideh Khaleghi Mohammadi, hamideh.khaleghimohammadi@sydney.edu.au
Mili Limilia, putri.limilia@sydney.edu.au
The census date for this unit availability is 2 September 2024
Type Description Weight Due Length
Presentation Group presentation
Assessment details will be available on the MECO6913 Canvas site
15% Multiple weeks 500 words (equivalent)
Outcomes assessed: LO1 LO6 LO5 LO4 LO3 LO2
Assignment Report
Assessment details will be available on the MECO6913 Canvas site
20% Week 05
Due date: 26 Aug 2024 at 23:59
1500 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Assignment Essay
Assessment details will be available on the MECO6913 Canvas site
45% Week 10
Due date: 30 Sep 2024 at 23:59
2500 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Assignment Stakeholder position paper
Assessment details will be available on the MECO6913 Canvas site
20% Week 13
Due date: 30 Oct 2024 at 23:59
1500 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5 LO6

Assessment summary

Assessment details are provided on the MECO6913 Canvas site.

Note: all assessments must be submitted in order to be eligible to pass the unit. 

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a High distinction indicates work of an exceptional standard, a Distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

 

Distinction

75 - 84

 

Credit

65 - 74

 

Pass

50 - 64

 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

Assessments submitted after the deadline will be penalised at a rate of 5% per day. Assessments received 10 or more days after deadline will receive 0 marks.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy 2023 reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy 2023. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

WK Topic Learning activity Learning outcomes
Week 01 Why the public sphere in 2024? Online class (1 hr) LO4 LO5
Why the public sphere in 2024? Tutorial (1 hr) LO4 LO5 LO6
Week 02 The public sphere in context - ideas, ideology and institutions Online class (1 hr) LO3 LO4 LO5
The public sphere in context - ideas, ideology and institutions Tutorial (1 hr) LO3 LO4 LO5 LO6
Week 03 A public of citizens Online class (1 hr) LO3 LO4 LO5
A public of citizens Tutorial (1 hr) LO3 LO4 LO5 LO6
Week 04 Critiquing the Habermasian public sphere Online class (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Critiquing the Habermasian public sphere Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 05 Changing media, changing publics Online class (1 hr) LO1 LO2 LO3 LO4 LO5
Changing media, changing publics Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 06 Global Public Spheres Online class (1 hr) LO1 LO2 LO3 LO4 LO5
Global Public Spheres Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 07 Public Opinion in an era of misinformation Online class (1 hr) LO1 LO2 LO3 LO4 LO5
Public opinion in an era of misinformation Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 08 Negotiating the public sphere: professional communicators in practice I Online class (1 hr) LO1 LO2 LO3 LO4 LO5
Negotiating the public sphere: professional communicators in practice I Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 09 Negotiating the public sphere: professional communicators in practice II Online class (1 hr) LO1 LO2 LO3 LO4 LO5
Negotiating the public sphere: professional communicators in practice II Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 10 2024 and beyond - the future of the public sphere Online class (1 hr) LO1 LO2 LO3 LO4 LO5
2024 and beyond - the future of the public sphere Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 11 Presentation briefing Online class (1 hr)  
Presentations 1 Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 12 Stakeholder position report briefing Online class (1 hr) LO1 LO2 LO3 LO4 LO5
Presentations 2 Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6
Week 13 Unit wrap-up Online class (1 hr) LO1 LO2 LO3 LO4 LO5
Presentations 3 Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5 LO6

Attendance and class requirements

  • Attendance: According to Faculty Board Resolutions, students in the Faculty of Arts and Social Sciences are expected to attend 90% of their classes. If you attend less than 50% of classes, regardless of the reasons, you may be referred to the Examiner’s Board. The Examiner’s Board will decide whether you should pass or fail the unit of study if your attendance falls below this threshold. This requirement includes online (Zoom) attendance
  • Lecture recording:  Lectures will be recorded and may be made available to students on the unit Canvas site. 
  • Preparation: Students should commit to spend approximately three hours’ preparation time (reading, studying, homework, essays, etc.) for every hour of scheduled instruction.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

Readings will be available online via the Readings tab in the Unit Canvas site.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. research and analyse the roles of various stakeholders, including states, NGOs and other civil society actors in the formation of public policy
  • LO2. critically assess the communication approaches, strategies and tactics these stakeholders employ
  • LO3. reflect on the role of the professional communicator in influencing public opinion and legitimating policy
  • LO4. interrogate theoretical positions and assumptions regarding the concept of the public sphere and processes of public opinion formation in a postmodern context
  • LO5. employ theoretical frameworks to analyse political communication
  • LO6. collaborate in discussion, debate and role-play on issues of global policy governance.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

Lectures and tutorials have been separated. This gives students the opportunity to engage with the lecture in their own time, and process the information in preparation for the on-campus tutorials which will further explore and workshop lecture material.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.