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Social Issues Marketing integrates marketing concepts with other approaches to influence behaviours that benefit individuals and communities. Examples include smoking cessation, HIV prevention and recycling. Key elements include research, theory, competition and segmentation. This unit builds students' knowledge of how social issues marketing can be used to facilitate behaviour change and improve social outcomes, including health, environment, economic and education programs. It will include how to design, manage and communicate social and behaviour change programs in Australia and internationally.
Study level | Postgraduate |
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Academic unit | Media and Communications |
Credit points | 6 |
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None |
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Corequisites:
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None |
Prohibitions:
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Assumed knowledge:
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At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
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Semester 2 2024
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Normal day | Camperdown/Darlington, Sydney |
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Session | MoA ? | Location | Outline ? |
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Session | MoA ? | Location | Outline ? |
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Semester 2 2020
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Normal day | Camperdown/Darlington, Sydney |
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Semester 2 2021
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Online | Camperdown/Darlington, Sydney |
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Intensive October 2021
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Block mode | Camperdown/Darlington, Sydney |
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Semester 2 2022
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Online | Camperdown/Darlington, Sydney |
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Intensive October 2022
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Block mode | Camperdown/Darlington, Sydney |
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Semester 2 2023
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Online | Camperdown/Darlington, Sydney |
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Intensive October 2023
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Block mode | Camperdown/Darlington, Sydney |
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Find your current year census dates
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.