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Unit of study_
MECO6942: Managing Social Media Communities
2023 unit information
Most businesses and institutions are building online communities in order to strategically engage their workers, audiences, consumers or publics. Community management is a critical aspect of communications, market intelligence, marketing and innovation. This unit investigates how those communities are scoped, fostered, facilitated, and governed to provide mutual benefit for host organisations and members. The unit will develop theoretical knowledge of community dynamics, deployment, ethics and governance, and practical skills in strategy, analysis, moderation and facilitation. Students will evaluate existing communities and create strategic plans for community development.
Unit details and rules
Managing faculty or University school:
Arts and Social Sciences
| Study level | Postgraduate |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. demonstrate knowledge of online communities, their applications and forms of management
- LO2. demonstrate developed online community activation and building strategies
- LO3. analyse and report on online community status, risk management and health
- LO4. establish and manage ethical governance planning to support and protect communities and host organisations.
Unit availability
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Modes of attendance (MoA)
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