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Unit of study_
MKTG2113: Marketing Analytics
2025 unit information
In today’s data driven environment, marketers who can effectively generate and interpret data insights play a pivotal role. Marketing Analytics provides students with an understanding of the use and application of analytical tools in marketing. Building on knowledge of the marketing research process, Marketing Analytics emphasises the role of data to generate insights to aid marketing decisions. This equips students with knowledge of common statistical techniques and an understanding of data visualisation tools.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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MKTG1001 and MKTG1002 |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Design a research project for a given scenario which includes a survey instrument.
- LO2. Analyse qualitative and quantitative research data using appropriate methods.
- LO3. Interpret qualitative and quantitative data to form meaningful insights to inform marketing decisions.
- LO4. Work collaboratively to solve marketing problems and make recommendations for decision making.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 1 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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