This unit explores how marketing campaigns are designed, conceptualised and executed digitally. Particular attention is given to techniques unique to digital technologies and the networked nature of social media platforms. Their applications to marketing strategy specifically to do with brand building, target audiences, public relations and communications are covered with an aim to equip students to understand the digital consumer journey.
Unit details and rules
Academic unit | Marketing |
---|---|
Credit points | 6 |
Prerequisites
?
|
MKTG1001 |
Corequisites
?
|
None |
Prohibitions
?
|
None |
Assumed knowledge
?
|
None |
Available to study abroad and exchange students | Yes |
Teaching staff
Coordinator | Vicki Andonopoulos, vasiliki.andonopoulos@sydney.edu.au |
---|---|
Tutor(s) | Ellese Ferdinands, ellese.ferdinands@sydney.edu.au |