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Unit outline_

MKTG3114: New Products Marketing

Semester 2, 2022 [Normal day] - Remote

New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.

Unit details and rules

Academic unit Marketing
Credit points 6
Prerequisites
? 
MKTG1001 or SIEN1000
Corequisites
? 
None
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Vicki Andonopoulos, vasiliki.andonopoulos@sydney.edu.au
Type Description Weight Due Length
Final exam (Take-home short release) Type D final exam Final exam
Written exam
30% Formal exam period 1.5 hours
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Tutorial quiz Quizzes
Quizzes
20% Multiple weeks 20 minutes each
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Assignment group assignment Project
Written Report
30% Week 11 6000 words
Outcomes assessed: LO1 LO5 LO4 LO3 LO2
Presentation group assignment Presentation
Presentation
10% Week 12 10-minutes
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Participation Tutorial participation
Participation
10% Weekly n/a
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
group assignment = group assignment ?
Type D final exam = Type D final exam ?

Assessment summary

  • Group Project: Students will work in groups to identify a new product idea for development and marketing. This new product idea will be ‘invented’ by the group, which may be new to the world, new to the firm or a substantial product improvement. 
     
  • In Semester quizzes: Students will have in-Canvas quizzes to test their knowledge throughout the semester
     
  • Presentation: Groups will pitch their new product idea in an informative and inspiring pre-recorded presentation
     
  • Participation: Eight (8) marks for participation will be based on your participation in various activities that will reinforce key learnings and assist you in the development of your group project. 
     
  • Final Exam: The final exam will be a 1.5-hour exam. The questions will be based on the textbook & lecture materials covering weeks 1 – 12. The exam will be held in the final exam period.

 

  • Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

The following penalties apply when assessment tasks are submitted after the due date and time: Deduction of 5% of the maximum mark for each calendar day from the due date and time. After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Introduction Lecture and tutorial (3 hr) LO1 LO2 LO3
Week 02 Market Discovery and Opportunity Identification Lecture and tutorial (3 hr) LO1
Week 03 Ideation - Part 1 Lecture and tutorial (3 hr) LO1
Week 04 Ideation - Design Thinking Lecture and tutorial (3 hr) LO2
Week 05 Concept Evaluation and Testing Lecture and tutorial (3 hr) LO2
Week 06 Design Considerations Lecture and tutorial (3 hr) LO3
Week 07 Stage Gate Innovation Process Lecture and tutorial (3 hr) LO3
Week 08 Branding and New Product Considerations Lecture and tutorial (3 hr) LO3
Week 09 Strategic launch planning Lecture and tutorial (3 hr) LO4
Week 10 Market Testing Lecture and tutorial (3 hr) LO5
Week 11 Building Sustainability and Funding Lecture and tutorial (3 hr) LO5
Week 12 Legalities and Funding Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5

Attendance and class requirements

Lecture recordings: All lectures will be pre-recorded and will be available on Canvas for student use. 

Tutorials: Students will be allocated to either an online or Face-to-face tutorial delivery option.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

Supplementary Text (Not compulsory):

  • Crawford, M. and Di Benedetto (2014), New Products Mangement (11th Edition), New York, NY: McGraw-Hill.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. identify opportunities for new product development
  • LO2. utilise creative and analytical techniques to generate new product concepts
  • LO3. evaluate a new product concept and prepare an overall assessment prior to a commercial commitment
  • LO4. develop an appropriate launch and management plan for a new product
  • LO5. evaluate the market success of a new product launch from a strategic, financial and competitive perspective.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

The exam times have been reduced since the last offering and the group report size has been reduced in word count.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.