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Unit outline_

MKTG3116: International Marketing

Semester 1, 2022 [Normal day] - Remote

This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally, the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.

Unit details and rules

Academic unit Marketing
Credit points 6
Prerequisites
? 
MKTG1001
Corequisites
? 
None
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Catherine Sutton-Brady, catherine.suttonbrady@sydney.edu.au
Type Description Weight Due Length
Final exam (Take-home extended release) Type E final exam Take home final exam
Long answer questions
40% Formal exam period 48 hours
Outcomes assessed: LO1 LO2 LO3
Participation Participation
Participation
10% Ongoing Ongoing
Outcomes assessed: LO1 LO3 LO2
In-semester test (Take-home short release) Type D in-semester exam Mid-semester exam
Short answer questions
23% Week 08
Due date: 13 Apr 2022 at 09:00
1.5 hours
Outcomes assessed: LO1 LO2 LO3
Assignment Research component
Business Research Component All information available on Canvas
2% Week 12
Due date: 20 May 2022 at 17:00

Closing date: 20 May 2022
n/a
Outcomes assessed: LO1 LO2 LO3
Presentation Assignment
Presentation
25% Weekly 20 minutes
Outcomes assessed: LO1 LO2 LO3
Type D in-semester exam = Type D in-semester exam ?
Type E final exam = Type E final exam ?

Assessment summary

  • Mid-semester take home exam: The mid-semester exam will cover all material from lectures and tutorials from week 1-6. It will be administered in week 7. It will be a take home open book exam (short release) which you will have 3 hours to complete.
  • Participation: At the end of the semester each student will be allotted a participation mark. Its aim is to encourage your active participation to promote learning. Attending tutorials is not participation and no marks will be awarded for attendance,  you must actively participate.
  • Assignment: Students (working in teams of 2) will be assigned a case study to be presented in your tutorial. The presentation should be a synopsis of the case and then answer in detail the questions posed. A printed copy of the slides must be presented to your tutor before the presentation.
  • Take home final exam: The final exam (extended release) will take place in the university's scheduled exam period. It will consist of 2 questions, which will require you to apply the theory you have learned throughout the semester. This is an open book take home exam. You will be given 48 hours to complete it.
  • Business Research component: 

    You will have two options for completing this assessment Option #1: Participating in a Research Study or Option #2: Research Paper Review. Each option is worth 2 marks of the 100 marks total for your participating marketing course. Please refer to the Business Research Component (BRC) site on your CANVAS courses dashboard for detailed instructions on how to access the research studies and how to complete this assessment task. 

    When is this assessment due?  You must complete this assessment by the end of Week 12, 20th May 2022 (by 5pm). No late submissions accepted.

    Who should I contact if I have ANY questions? Do NOT email your lecturer about this assessment. ALL questions about this assessment should be directed tobusiness.researchcomponent@sydney.edu.au and will be responded to promptly.

  • Detailed information for each assessment can also be found on Canvas.

  •  

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

The Assessment Procedures 2011 provide that any written work submitted after 11:59pm on the due date will be penalised by 5% of the maximum awardable mark for each calendar day after the due date. If the assessment is submitted more than ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Introduction to international marketing and overview of the unit Lecture (3 hr)  
Week 02 The cultural environment Lecture and tutorial (3 hr)  
Week 03 The economic environment Lecture and tutorial (3 hr)  
Week 04 The political environment and Trade Lecture and tutorial (3 hr)  
Week 05 Building the knowledge base Lecture and tutorial (3 hr)  
Week 06 Product policy, adaptation, and brand management Lecture and tutorial (3 hr)  
Week 07 Foreign market entry Lecture and tutorial (3 hr)  
Week 08 Mid-semester exam Lecture and tutorial (3 hr)  
Week 09 Global distribution and logistics Lecture and tutorial (3 hr)  
Week 10 Pricing Lecture and tutorial (3 hr)  
Week 11 Marketing communications and social networks Lecture and tutorial (3 hr)  
Week 12 The future of international marketing Lecture and tutorial (3 hr)  
Week 13 Unit recap and exam review Lecture and tutorial (3 hr)  

Attendance and class requirements

Lectures: Recordings of all lectures will be availbale weekly on Canvas.

Tutorials will be on-campus or via Zoom. You must attend the session in which you are enrolled.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

Czinkota, M.R, Ronkainen, I.A., Sutton-Brady, C. and Stegemann, N. (2018) International Marketing-Asia Pacific Edition (4th ed.), Cengage Learning, Australia.

Available as Mindtap ebook details for how access available on Canvas

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. recognise the challenges faced by international marketers
  • LO2. apply the theory learnt to problems facing marketers in an international context
  • LO3. develop marketing strategies for differing global contexts.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

No changes have been made since this unit was last offered.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.