This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally, the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.
Unit details and rules
Academic unit | Marketing |
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Credit points | 6 |
Prerequisites
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MKTG1001 |
Corequisites
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None |
Prohibitions
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None |
Assumed knowledge
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None |
Available to study abroad and exchange students | Yes |
Teaching staff
Coordinator | John Parker, john.parker@sydney.edu.au |
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