Overview

This unit appraises specialist learning through industry project work involving a real client for which students are systematically prepared across sessions. Building on prior learning from the Marketing Specialisation and across the Master of Commerce, students critically engage with international strategic marketing tools, concepts and frameworks to analyse real world international marketing and foreign market entry problems and systematically create int’l marketing strategies using the context of social media where relevant. Students work collaboratively in culturally diverse teams to formulate a well justified strategic int’l marketing plan in response to a real-life problem faced by an organization that is sensitive to social, ethical and environmental issues. This unit provides students with opportunities to demonstrate their career-readiness by tackling challenging practical int’l marketing problems.

Assessments

Int’l Market Entry Strategy Project – Report: is a team report for a real industry partner of USYD (based on the industry partner’s availability). Students will prepare an Int’l Market Entry Strategic Plan with a likely Social Media Component required by a real client. The client will provide a brief as to what they exactly want. The project should also include a) a Group/Team Reflection Statement about students’ learning (opinions, experiences etc.) when preparing this assignment as well as b) a Contribution Statement for each member, displaying the task distribution when preparing this assignment (i.e., which part of the project is done by who) as two additional parts to be attached in the appendices. These two parts will be apart from the project but attached to the end of the project and be excluded from word count. Word limit: If available, cover and content pages, short abstract/executive summary, references and appendices, (e.g.,  tables, figures, photos or pictures) are inclusive to the word limit. However, Team Reflection Statement and Contribution Statement are excluded from the word count.

Presentation of the Int’l Market Entry Strategy Project: Each team will present their report on an allocated day and time and each team member must present their assigned part so that all team members present at least once. The project should be a collective, cohesive work and not a collection of parts divided into section for each member. Thus, all team members must be ready to respond to all questions that relate to the entire project (and not only to the part that they were responsible for). This serves as evidence of a project prepared collectively, cohesively and coherently by all members, and not one that is divided into parts where each member only knows about their own part. A successful project shows that each member is involved into the entirety of the project and knows about all the parts of the entire project from scratch to the end.

12 presentations for 2 weeks, each being 2-hr-workshops: 30min per/grp: 15min presentation:3min./pp+15min Q&A:3min./pp, depending on the workshop/class size.

Feedback Statement: is a confidential, individual student feedback/declaration of their views on the team’s performance throughout the entire semester. As this is a confidential, individual assignment, other members should/could not have access to this evaluation; so, do not share yours with your team members. Each student separately submits it in the form of a peer review about the quality of the contribution of each team member. Each student evaluates and rate the performance of each member of the team from scratch with the start of the term, during workshops, till the end, including the presentation and its preparation. Students also write written feedback on the team’s overall performance and harmony. Students are required to provide feedback by a) filling in the tabular format provided correctly; and b) writing up at least 2 comments for each team member on the writing part. These comments should include the following: What did the team member do correctly? What could s/he be do better? This written feedback part (part b) should be max. 1500 words. Each student will be marked based on the quality and honesty of the feedback they gave for each team member. Feedback statements of peers in the team may influence the project marks of each team member.

In-class test: via the course Canvas site (TBA) during the lecture time. The in-semester test will cover all materials (incl. lectures, PPs, recordings, videos, info. on Canvas modules, workshop activities, required readings, assessment tasks and the corresponding chapters in the textbook (if required) assigned until the exam/test date. The test may include a case study analysis, Q&A &/or an online MCQ to emphasise problem solving and application skills of course material. Student responses will uploaded to Canvas via Turnitin software where necessary.

An in-semester test via the course Canvas site (TBA) during the lecture time supervised by unit staff has been integrated into the curriculum as in some CLaS units. The test may include a case study analysis/Q&A &/or an online MCQ to emphasise problem solving and application skills of course material and will also be supervised by unit staff with student responses uploaded to Canvas via Turnitin software.

Participation: (in-class, online, Canvas) is about the quality and consistency of engagement, and comprises workshop performance in the main room, including responding to questions correctly on the topic module required pre-work on Canvas (if available), on the topic in the textbook (if required) and/or on the assigned workshop material (if required as pre-work) when cold-called, team performance when teams meet in the breakout rooms/class desks, overall engagement with Canvas, Canvas assessments, formative works and assigned tasks (e.g., number certificates of online web courses finalized during the semester, if required).

Self-Reflection: is an individual statement where students articulate about their learning journey in this course in general, by clearly laying out why they found specific parts of the material/topic relevant to and beneficial in their future career, how they made sense about theories and how they can be applied to int’l mmktg, using 5R framework.

Business Research Component 2%: BRC is a separate component and is content-wise apart from the unit MKTG6013 Int’l and Global Marketing. It is business and psychology research related and provides students with a hint of how scholars do research. Students choose either to respond to an online survey, arranged by Business Research Component (BRC) that measures attitudes: no right or wrong responses, or review a research article (please search for it on Canvas dashboard). As BRC is not managed by this unit, please email Business.ResearchComponent@sydney.edu.au for any inquiries about this assessment.

Exceeding word limit: University/BS policy applies for exceeding word limits in assessments: if a student exceeds their word limit, then the word count penalty applies that is 10% loss of marks for every 10% of words in excess of 10% over the word limit. For example, for a word limit of 1200 words, until 1320 is fine – but from 1321 to 1440, a 10% penalty will apply. Another 10% will apply from 1441 to 1560 etc. (i.e., up to 10% over of the word limit is fine. If more than 10%, the student loses 10% of his/her marks. For each 10% beyond that s/he will lose another 10%). For the main project, for example, a cover page, short abstract (e.g., executive summary), content pages, references, appendices including, tables, figures, photos or pictures are included in the word limit. However, Team Reflection Statement and Contribution Statement are excluded from the word count.

Detailed information for each assessment can be found on Canvas.