As this is a marketing-business project unit involving a real industry client, there are no midterm or final exams. Students will be assessed on various other assessment methods.

Marketing Strategy Project – Report 50%: is a team report for a real industry partner of USYD. Students will prepare a required Social Media Strategy Plan by a real client. The client will provide a brief as to what they exactly want. The project should also include a Team Reflection Statement about students’ learning (opinions, experiences etc.) when preparing this assignment as well as a Contribution Statement for each member displaying the task distribution when preparing this assignment (i.e., which part of the project is done by who) as two additional parts to be attached in the appendices. These two parts will be apart from the project but attached to the end of the project and be excluded from word count. Word limit: A short abstract (eg, executive summary) is included in the word limit, but content pages, references, appendices including a Team Reflection Statement, Contribution Statement, tables, figures, photos or pictures are excluded from the word count.

Marketing Strategy Project – Presentation 15%: Each team will present their report on an allocated day and time and each team member must present their assigned part so that all team members present at least once. Also, all team members must be ready to respond to all questions that relate to the entire project (and not only to the part that they are responsible for) as evidence of being involved into the team effort by proving that they know about all the parts of the entire project from scratch to the end.

Feedback Statement 10%: is a student feedback/declaration of his/her views on the team’s performance throughout the entire semester. This is a confidential individual assignment that each student separately submits in the form of a peer review about the quality of the contribution of each team member (from scratch at the start of the term, during workshops, to the end, including the presentation and its preparation) and the written feedback on the team’s overall harmony and performance. Students are required to provide feedback by: a) filling in the tabular format provided correctly; and b) writing up at least 2 comments for each team member on the writing part. Each student will be marked based on the quality and honesty of the feedback they gave for each team member. Feedback statements of peers in the team may influence the project marks of each team member.

Participation 15%: is about the quality and consistency of engagement, and comprises workshop performance in the main room, including responding to questions correctly on the topic module on Canvas or on the assigned workshop material when cold-called, team performance when teams meet in the breakout rooms/tables, overall engagement with Canvas, Canvas assessments, formative works and assigned tasks (e.g., number certificates of online web courses finalized during the semester).

Self-Reflection 8%: is an individual statement where students articulate about their learning journey in this course in general, by clearly laying out why they found specific parts of the material/topic relevant to and beneficial in their future career. 

Business Research Component 2%: BRC is a separate component and is content-wise apart from the MKTG6600 Marketing Capstone unit. It is research related and provides you with a hint of how scholars do research. Students choose either to respond to an online survey, arranged by Business Research Component (BRC) that measures attitudes: no right or wrong responses or summarise a research article (please search for it on Canvas dashboard). Please email Business.ResearchComponent@sydney.edu.au for any inquiries about this assessment as it is not managed by the Capstone unit.

Exceeding word limit: University BS policy applies for exceeding word limits in assessments: if a student exceeds their word limit, then the word count penalty applies that is 10% loss of marks for every 10% of words in excess of 10% over the word limit. Specifically, for a word limit of 1200 words, until 1320 is fine – but from 1321 to 1440, 10% penalty will apply. Another 10% will apply from 1441 to 1560 etc. (ie, up to 10% over of the word limit is fine. If more than 10%, the student loses 10% of his/her marks. For each 10% beyond that s/he will lose another 10%). Pls note a short abstract (eg, executive summary) is included in the word limit, but content pages, references, appendices including a Team Reflection Statement, Contribution Statement, tables, figures, photos or pictures are excluded from the word count.