Information on Assessments: MKTG6600 Marketing Capstone

As this is a marketing-business project unit involving a real industry client, there are no midterm or final exams. Students will be assessed on various other assessment methods.

Marketing & Social Media Strategy Project: is a team report for a real industry partner of USYD (based on the industry partner’s availability). Students will prepare a required Social Media Strategy Plan by a real client. The client will provide a brief as to what they exactly want. The project should also include a Team Reflection Statement about students’ learning (opinions, experiences etc.) when preparing this assignment as well as a Contribution Statement for each member displaying the task distribution when preparing this assignment (i.e., which part of the project is done by who) as two additional parts to be attached in the appendices. These two parts will be apart from the project but attached to the end of the project and be excluded from word count. 

Word limit: If available, cover and content pages, short abstract/executive summary, references and appendices, (e.g., tables, figures, photos or pictures) are all inclusive to the word limit. However, Team Reflection Statement and Contribution Statement are excluded from the word count.

Presentation of the Marketing & Social Media Marketing Campaign: Each team will present their report on an allocated day and time and each team member must present their assigned part so that all team members present at least once. Teams must prepare power points for the presentation and submit on the due date (around 15-20 pages, incl title etc). Also, all team members must be ready to respond to all questions that relate to the entire project (and not only to the part that they are responsible for) as evidence of being involved into the team effort by proving that they know about all the parts of the entire project from scratch to the end.

Feedback Statement & Peer Evaluation Rating: is a student declaration of their views on the team’s performance throughout the entire semester. This is a confidential individual assignment that each student separately submits in the form of a feedback and peer review. The peer review should be about the quality of the contribution of each team member (from scratch at the start of the term, during workshops, to the end, including the presentation and its preparation) as well as the team’s overall harmony and performance. Specifically, students are required to provide feedback by: a) filling in the tabular format provided, correctly; and b) writing up at least 2 comments for each team member on the writing part. These comments should be about: What did the particular member do correctly? What could be done better by the team member? Each student will be marked based on the factuality with evidence, quality and honesty of the feedback they gave for each team member. The word count stated is only for this written feedback part. Both, written feedback statement and ratings of peers in the team may influence the project marks of each team member.

Participation: is about the quality and consistency of engagement, and comprises workshop performance in the main room, including responding to questions correctly on the topic module on Canvas or on the assigned workshop material when cold-called, team performance when teams meet in the breakout rooms/tables, overall engagement with Canvas, Canvas assessments, formative works and assigned tasks (e.g., number certificates of online web courses finalized during the semester, if required). Note that absence affects your participation mark tremendously as one cannot participate in the F2F or online workshop activities when they are not available in the workshops. Each absence from the workshops represents appr. minus 1.16 points from your participation mark.

Self-Reflection: is an individual statement where students articulate about their learning journey in this course in general, by clearly laying out why they found specific parts of the material/topic relevant to and beneficial in their future career, using 5R framework.

Business Research Component (BRC): The 2% BRC is a separate component and is content-wise apart from the MKTG6600 Marketing Capstone unit. It is research related and provides you with a hint of how scholars do research. Students choose either to respond to an online survey, arranged by Business Research Component (BRC) that measures attitudes: no right or wrong responses or summarise a research article (please search for it on Canvas dashboard). Please email Business.ResearchComponent@sydney.edu.au for any inquiries about this assessment as it is not managed by the Capstone unit.

Exceeding Word Limits of Assessments: University/BS policy applies for exceeding word limits in assessments: if a student exceeds their word limit, then the word count penalty applies. That is, 10% loss of marks for every 10% of words in excess of 10% over the word limit. Specifically, for a word limit of 1200 words, until 1320 it is fine – but from 1321 to 1440 a 10% penalty will apply. Another 10% will apply from 1441 to 1560 etc. (ie, up to 10% over of the word limit is fine. If more than 10%, you lose 10% of your marks. For each 10% beyond that you will lose another 10%). Pls note a short abstract (eg, executive summary), content pages, references, appendices including, tables, figures, photos or pictures are all included in the word limit. However, Team Reflection Statement, Contribution Statement (which are required for the Final Assignment, the Project, are excluded from the word count.