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Unit of study_
OLET1201: Business Entrepreneurship: Business Models
2025 unit information
In this unit, students are presented with entrepreneurial challenges and are assisted in developing viable prototypes of services or products that address the challenges. With the help of research-based entrepreneurship literature, students analyse the market potential of the prototypes, formulate a suitable value proposition for their prototypes, and develop a business model that enables them to progress from idea to venture. Through this experiential exercise and the accompanying literature on business models and prototyping, students develop relevant prototyping and analytical skills, an understanding of the role and nature of business models, and learn how to combine both toward the goal of venture growth.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
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| Academic unit | Strategy, Innovation and Entrepreneurship |
| Credit points | 2 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Explain the 'business model' concept
- LO2. Interpret the business model canvas tool
- LO3. Apply the business model canvas to new venture opportunities
- LO4. Explain and apply the double diamond framework
- LO5. Evaluate the effectiveness of business models from idea generation to venture formation
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Intensive December 2025
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Block mode | Camperdown / Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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