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Unit of study_
OLET1201: Business Entrepreneurship: Business Models
2024 unit information
Where the 0 credit point Business Entrepreneurship unit provides students with a theoretical perspective on business entrepreneurship, this for-credit upgrade provides an opportunity for students to apply this knowledge, and to refine their understanding. To this aim, students are presented with entrepreneurial challenges and are assisted to develop viable prototypes of services or products that address the challenges. With the help of research-based entrepreneurship literature, students analyse the market potential of the prototypes, formulate a suitable value proposition for their prototypes, and develop a business model that enables them to progress from idea to venture. Through this experiential exercise and the accompanying literature on business models and prototyping, students develop relevant prototyping and analytical skills, an understanding of the role and nature of business models, and learn how to combine both toward the goal of venture growth.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
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| Academic unit | Strategy, Innovation and Entrepreneurship |
| Credit points | 2 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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OLEO1200 |
At the completion of this unit, you should be able to:
- LO1. Explain the 'business model' concept
- LO2. Interpret the business model canvas tool
- LO3. Apply the business model canvas to new venture opportunities
- LO4. Explain and apply the double diamond framework
- LO5. Evaluate the effectiveness of business models from idea generation to venture formation
Unit availability
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Modes of attendance (MoA)
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