Outline

Overview

Have you ever wondered how to respond to people who hold antivaccination views, or to misinformation spreading online, or to create better institutional engagement with environmental policies? All of these situations are determined by how good our communication is. This unit aims to will familiarise students with the strategies of public health advocacy, with a focus on news reporting, online media, and political engagement. This unit covers the role of advocacy in advancing public health policy; framing public health issues; newsgathering, reporting and editing; strategies for media advocacy; political lobbying; and message dissemination; and there will be special emphasis on learning how online environments and social media tools are contributing to public health advocacy debates and campaigns. Students will learn the latest research revealing which factors most influence how people perceive and make judgments about health risks, at individual and institutional levels, and how to tailor communication to most effectively achieve your goals. Topics covered include responding to health risk events; antivaccination, anti immunisation, climate change and other 'post truth' social issues; how to best manage controversies; and what chronic disease prevention might learn from risk communication principles. . There will be an emphasis on how online environments and social media tools are contributing to public health advocacy debates and campaigns. Recent examples of how media have influenced health policy and programming will be presented. Students will have the opportunity to critique and analyse case studies from a variety of both successful and unsuccessful public health advocacy efforts. Students will examine, analyse, and prepare writing for both online and news media such as opinion pieces, media releases, blogs, and social media. The lectures will include guest speakers from non-government organisations, government and other experienced stakeholders from across the public health sector.

Unit details and rules

Academic unit	Public Health
Credit points	6
Prerequisites ?	None
Corequisites ?	None
Prohibitions ?	None
Assumed knowledge ?	None
Available to study abroad and exchange students	No

Teaching staff

Coordinator	Becky Freeman, becky.freeman@sydney.edu.au
Lecturer(s)	Claire Hooker, claire.hooker@sydney.edu.au
Lecturer(s)	Becky Freeman, becky.freeman@sydney.edu.au

Assessment

The census date for this unit availability is 2 April 2024

Details
Criteria

Type	Description	Weight	Due	Length
Online task	Online discussions Participation in online discussions	35%	Multiple weeks	3 online discussions
Outcomes assessed:
Participation	Discussion Contribution Summary of key learnings	10%	Week 04	300 words
Outcomes assessed:
Assignment	Letter to the Editor/Blog Post Advocacy issue focused letter/blog post	15%	Week 05 Due date: 18 Mar 2024 at 23:59	600
Outcomes assessed:
Assignment	Essay Written assessment	40%	Week 13 Due date: 20 May 2024 at 23:59	2,500 words
Outcomes assessed:

Assessment summary

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name	Mark range	Description
High distinction	85 - 100
Distinction	75 - 84
Credit	65 - 74
Pass	50 - 64
Fail	0 - 49	When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

Deduction of 5% of the maximum mark for each calendar day after the due date.
After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Use of generative artificial intelligence (AI) and automated writing tools

You may only use generative AI and automated writing tools in assessment tasks if you are permitted to by your unit coordinator. If you do use these tools, you must acknowledge this in your work, either in a footnote or an acknowledgement section. The assessment instructions or unit outline will give guidance of the types of tools that are permitted and how the tools should be used.

Your final submitted work must be your own, original work. You must acknowledge any use of generative AI tools that have been used in the assessment, and any material that forms part of your submission must be appropriately referenced. For guidance on how to acknowledge the use of AI, please refer to the AI in Education Canvas site.

The unapproved use of these tools or unacknowledged use will be considered a breach of the Academic Integrity Policy and penalties may apply.

Studiosity is permitted unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission as detailed on the Learning Hub’s Canvas page.

Outside assessment tasks, generative AI tools may be used to support your learning. The AI in Education Canvas site contains a number of productive ways that students are using AI to improve their learning.

Learning support

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy 2023 reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy 2023. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

Weekly schedule

WK	Topic	Learning activity	Learning outcomes
Week -03	No Description	Block teaching (16 hr)
Week -04	No Description	Block teaching (8 hr)

Attendance and class requirements

Class requirements: 3 full days face-to-face block-mode workshop, followed by 3 weeks online.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed through the Library eReserve, available on Canvas.

Learning outcomes

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

LO1. understand how online and new media influence public health advocacy
LO2. write public health advocacy messages effectively for online media
LO3. examine the relationship between online media and traditional media in conducting advocacy
LO4. analyse the elements of successful and unsuccessful public health advocacy efforts
LO5. understand the breadth and depth of the online social media landscape and how it can be used for effective public health advocacy.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1	Depth of disciplinary expertise Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.
GQ2	Critical thinking and problem solving Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.
GQ3	Oral and written communication Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.
GQ4	Information and digital literacy Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.
GQ5	Inventiveness Generating novel ideas and solutions.
GQ6	Cultural competence Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.
GQ7	Interdisciplinary effectiveness Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.
GQ8	Integrated professional, ethical, and personal identity An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.
GQ9	Influence Engaging others in a process, idea or vision.

Outcome map

Learning outcomes	Graduate qualities
Learning outcomes

Alignment with Competency standards

Outcomes	Competency standards
	Public Health Dentistry - 1.a. recognising the personal limitations and scope of the specialty and knowing when to refer or seek advice appropriately 1.b. practising with personal and professional integrity, honesty and trustworthiness 1.c. providing patient-centred care, including selecting and prioritising treatment options that are compassionate and respectful of patients’ best interests, dignity and choices and which seek to improve community oral health 1.d. understanding and applying the moral, cultural, ethical principles and legal responsibilities involved in the provision of specialist dental care to individual patients, to communities and populations 1.e. displaying appropriate professional behaviour and communication towards all members of the dental team and referring health practitioner/s 1.f. understanding and applying legislation including that related to record-keeping 1.g. demonstrating specialist professional growth and development through research and learning 1.h. supporting the professional development and education for all members of the dental and/or health community, and 1.i. demonstrating leadership in the profession. 2.a. identifying and understanding a patient’s, or their parent’s, guardian’s or carer’s expectations, desires and attitudes when planning and delivering specialist treatment 2.b. communicating effectively with patients, their families, relatives and carers in a manner that takes into account factors such as their age, intellectual development, social and cultural background 2.c. use of technological and telecommunication aids in planning and delivering specialist treatment 2.d. communicating effectively in all forms of health and legal reporting, and 2.e. interpreting and communicating knowledge, skills and ideas. 3.a. critically evaluating scientific research and literature, products and techniques to inform evidence-based specialist practice, and 3.b. synthesising complex information, problems, concepts and theories. 4.1.a. historical and contemporary literature 4.1.b. the scientific basis of dentistry including the relevant biological, medical and psychosocial sciences 4.2.a. the epidemiology of oral health and disease 4.2.b. the principles of oral health service delivery 4.2.c. the principles of public health research oral disease prevention at a population level, and 4.2.d. the analysis of oral health needs and services in community and public health settings. 5.1.c. managing complications. 5.2.a. designing, implementing, monitoring and evaluating population oral health programs, and 5.2.b. writing reports.
	Public Health Dentistry - 1.a. recognising the personal limitations and scope of the specialty and knowing when to refer or seek advice appropriately 1.b. practising with personal and professional integrity, honesty and trustworthiness 1.c. providing patient-centred care, including selecting and prioritising treatment options that are compassionate and respectful of patients’ best interests, dignity and choices and which seek to improve community oral health 1.d. understanding and applying the moral, cultural, ethical principles and legal responsibilities involved in the provision of specialist dental care to individual patients, to communities and populations 1.e. displaying appropriate professional behaviour and communication towards all members of the dental team and referring health practitioner/s 1.f. understanding and applying legislation including that related to record-keeping 1.g. demonstrating specialist professional growth and development through research and learning 1.h. supporting the professional development and education for all members of the dental and/or health community, and 1.i. demonstrating leadership in the profession. 2.a. identifying and understanding a patient’s, or their parent’s, guardian’s or carer’s expectations, desires and attitudes when planning and delivering specialist treatment 2.b. communicating effectively with patients, their families, relatives and carers in a manner that takes into account factors such as their age, intellectual development, social and cultural background 2.c. use of technological and telecommunication aids in planning and delivering specialist treatment 2.d. communicating effectively in all forms of health and legal reporting, and 2.e. interpreting and communicating knowledge, skills and ideas. 3.a. critically evaluating scientific research and literature, products and techniques to inform evidence-based specialist practice, and 3.b. synthesising complex information, problems, concepts and theories. 4.1.a. historical and contemporary literature 4.1.b. the scientific basis of dentistry including the relevant biological, medical and psychosocial sciences 4.2.a. the epidemiology of oral health and disease 4.2.b. the principles of oral health service delivery 4.2.c. the principles of public health research oral disease prevention at a population level, and 4.2.d. the analysis of oral health needs and services in community and public health settings. 5.1.c. managing complications. 5.2.a. designing, implementing, monitoring and evaluating population oral health programs, and 5.2.b. writing reports.
	Public Health Dentistry - 1.a. recognising the personal limitations and scope of the specialty and knowing when to refer or seek advice appropriately 1.b. practising with personal and professional integrity, honesty and trustworthiness 1.c. providing patient-centred care, including selecting and prioritising treatment options that are compassionate and respectful of patients’ best interests, dignity and choices and which seek to improve community oral health 1.d. understanding and applying the moral, cultural, ethical principles and legal responsibilities involved in the provision of specialist dental care to individual patients, to communities and populations 1.e. displaying appropriate professional behaviour and communication towards all members of the dental team and referring health practitioner/s 1.f. understanding and applying legislation including that related to record-keeping 1.g. demonstrating specialist professional growth and development through research and learning 1.h. supporting the professional development and education for all members of the dental and/or health community, and 1.i. demonstrating leadership in the profession. 2.a. identifying and understanding a patient’s, or their parent’s, guardian’s or carer’s expectations, desires and attitudes when planning and delivering specialist treatment 2.b. communicating effectively with patients, their families, relatives and carers in a manner that takes into account factors such as their age, intellectual development, social and cultural background 2.c. use of technological and telecommunication aids in planning and delivering specialist treatment 2.d. communicating effectively in all forms of health and legal reporting, and 2.e. interpreting and communicating knowledge, skills and ideas. 3.a. critically evaluating scientific research and literature, products and techniques to inform evidence-based specialist practice, and 3.b. synthesising complex information, problems, concepts and theories. 4.1.a. historical and contemporary literature 4.1.b. the scientific basis of dentistry including the relevant biological, medical and psychosocial sciences 4.2.a. the epidemiology of oral health and disease 4.2.b. the principles of oral health service delivery 4.2.c. the principles of public health research oral disease prevention at a population level, and 4.2.d. the analysis of oral health needs and services in community and public health settings. 5.1.c. managing complications. 5.2.a. designing, implementing, monitoring and evaluating population oral health programs, and 5.2.b. writing reports.
	Public Health Dentistry - 1.a. recognising the personal limitations and scope of the specialty and knowing when to refer or seek advice appropriately 1.b. practising with personal and professional integrity, honesty and trustworthiness 1.c. providing patient-centred care, including selecting and prioritising treatment options that are compassionate and respectful of patients’ best interests, dignity and choices and which seek to improve community oral health 1.d. understanding and applying the moral, cultural, ethical principles and legal responsibilities involved in the provision of specialist dental care to individual patients, to communities and populations 1.e. displaying appropriate professional behaviour and communication towards all members of the dental team and referring health practitioner/s 1.f. understanding and applying legislation including that related to record-keeping 1.g. demonstrating specialist professional growth and development through research and learning 1.h. supporting the professional development and education for all members of the dental and/or health community, and 1.i. demonstrating leadership in the profession. 2.a. identifying and understanding a patient’s, or their parent’s, guardian’s or carer’s expectations, desires and attitudes when planning and delivering specialist treatment 2.b. communicating effectively with patients, their families, relatives and carers in a manner that takes into account factors such as their age, intellectual development, social and cultural background 2.c. use of technological and telecommunication aids in planning and delivering specialist treatment 2.d. communicating effectively in all forms of health and legal reporting, and 2.e. interpreting and communicating knowledge, skills and ideas. 3.a. critically evaluating scientific research and literature, products and techniques to inform evidence-based specialist practice, and 3.b. synthesising complex information, problems, concepts and theories. 4.1.a. historical and contemporary literature 4.1.b. the scientific basis of dentistry including the relevant biological, medical and psychosocial sciences 4.2.a. the epidemiology of oral health and disease 4.2.b. the principles of oral health service delivery 4.2.c. the principles of public health research oral disease prevention at a population level, and 4.2.d. the analysis of oral health needs and services in community and public health settings. 5.1.c. managing complications. 5.2.a. designing, implementing, monitoring and evaluating population oral health programs, and 5.2.b. writing reports.
	Public Health Dentistry - 1.a. recognising the personal limitations and scope of the specialty and knowing when to refer or seek advice appropriately 1.b. practising with personal and professional integrity, honesty and trustworthiness 1.c. providing patient-centred care, including selecting and prioritising treatment options that are compassionate and respectful of patients’ best interests, dignity and choices and which seek to improve community oral health 1.d. understanding and applying the moral, cultural, ethical principles and legal responsibilities involved in the provision of specialist dental care to individual patients, to communities and populations 1.e. displaying appropriate professional behaviour and communication towards all members of the dental team and referring health practitioner/s 1.f. understanding and applying legislation including that related to record-keeping 1.g. demonstrating specialist professional growth and development through research and learning 1.h. supporting the professional development and education for all members of the dental and/or health community, and 1.i. demonstrating leadership in the profession. 2.a. identifying and understanding a patient’s, or their parent’s, guardian’s or carer’s expectations, desires and attitudes when planning and delivering specialist treatment 2.b. communicating effectively with patients, their families, relatives and carers in a manner that takes into account factors such as their age, intellectual development, social and cultural background 2.c. use of technological and telecommunication aids in planning and delivering specialist treatment 2.d. communicating effectively in all forms of health and legal reporting, and 2.e. interpreting and communicating knowledge, skills and ideas. 3.a. critically evaluating scientific research and literature, products and techniques to inform evidence-based specialist practice, and 3.b. synthesising complex information, problems, concepts and theories. 4.1.a. historical and contemporary literature 4.1.b. the scientific basis of dentistry including the relevant biological, medical and psychosocial sciences 4.2.a. the epidemiology of oral health and disease 4.2.b. the principles of oral health service delivery 4.2.c. the principles of public health research oral disease prevention at a population level, and 4.2.d. the analysis of oral health needs and services in community and public health settings. 5.1.c. managing complications. 5.2.a. designing, implementing, monitoring and evaluating population oral health programs, and 5.2.b. writing reports.

Responding to student feedback

This section outlines changes made to this unit following staff and student reviews.

No changes have been made since this unit was last offered.

Additional information

Students are strongly advised to attend all three days of the workshop. The workshops will be recorded, but as they are interactive attending "live" is preferred.

Additional costs

There are no additional costs for this unit.

Site visit guidelines

There are no site visit guidelines for this unit.

Work, health and safety

There are no specific WHS requirements for this unit.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.

Current students

PUBH5430: Public Health Advocacy

Semester 1, 2024 [Block mode] - Camperdown/Darlington, Sydney

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Support for students

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Required readings

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Alignment with Competency standards

Responding to student feedback

Responding to student feedback

Additional information

Additional information

Additional costs

Site visit guidelines

Work, health and safety

Disclaimer

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