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Unit of study_
FMBA5007: Innovation in Strategic Marketing
2025 unit information
This unit aims to provide a contemporary perspective to strategic marketing, addressing marketing strategy today and tools and frameworks that can assist a firm in addressing future challenges. Topics covered will consider how the context of marketing is changing, and how a firm can build capabilities to harness marketing opportunities. A key theme for the unit is how strategic marketing allows a firm to develop marketing strategies that address sustainability goals. There are four key building blocks to the unit: understanding value and how marketing creates value for a firm; evaluating brands and branding strategies; exploring how collaborative relationships offer innovation opportunities; and identifying how new technologies are changing the face of marketing
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
|---|---|
| Academic unit | Management Education |
| Credit points | 6 |
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Prerequisites:
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None |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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SMBA6006 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. understand and assess how marketing contributes to business performance
- LO2. appreciate how and why managing critical market relationsihps relates to business success
- LO3. demonstrate how managing ethical and social issues relates to market performance
- LO4. demonstrate reflective practices that contribute to team worked solutions.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 1b 2025
|
Block mode | Castlereagh St, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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