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Unit of study_

SMBA6006: Innovation in Strategic Marketing

2024 unit information

Marketing is at a crossroads in its evolution. Today, marketing strategy is less about focusing on the competition and more about innovating and collaborating within a broad network of relationships. These changes mean a fresh approach to every aspect of marketing - using customer insights, creating value, designing market offerings and implementing marketing strategies. This foundational unit provides a novel approach to strategic marketing, incorporating many practical frameworks with exemplars drawn from a wide variety of managerially relevant contexts.By the end of this foundational unit, students will have a clear perspective of how marketing relates to other functional areas of the business and they will have a good working knowledge of some practical tools and frameworks to assist them as managers. They will also understand the implications of how marketing is changing, especially in terms of a new generation of technologies that are enabling fresh approaches to strategic marketing.

Unit details and rules

Managing faculty or University school:

Business (Business School)

Study level Postgraduate
Academic unit Management Education
Credit points 6
Prerequisites:
? 
None
Corequisites:
? 
SMBA6001
Prohibitions:
? 
None
Assumed knowledge:
? 
None

At the completion of this unit, you should be able to:

  • LO1. understanding of key concepts, techniques and trends in marketing
  • LO2. creatively and critically question, assess and respond to assumptions, propositions and issues within marketing
  • LO3. apply a range of quantitative and qualitative research skills to identify and diagnose complex and unfamiliar problems
  • LO4. improve communication skills in both small and large group settings
  • LO5. improve collaborative skills as both leader and member to increase the quality of group output.

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

Session MoA ?  Location Outline ? 
Semester 1 2024
Normal evening Castlereagh St, Sydney
Session MoA ?  Location Outline ? 
Semester 1 2020
Block mode Castlereagh St, Sydney
Semester 2 Early 2020
Normal evening Castlereagh St, Sydney
Semester 1 2021
Block mode Castlereagh St, Sydney
Semester 1 2021
Block mode Remote
Semester 2 2021
Block mode Castlereagh St, Sydney
Semester 2 2021
Block mode Remote
Semester 1 2022
Block mode Castlereagh St, Sydney
Semester 1 2022
Block mode Remote
Session 2 Early Census 2022
Normal evening Castlereagh St, Sydney
Session 2 Early Census 2022
Normal evening Remote
Semester 1 2023
Block mode Castlereagh St, Sydney

Find your current year census dates

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.