A must for anyone interested in the nexus between journalism, business and public relations
Delivered by Amanda Little, Managing Director of Edelman, this seminar will look at key findings from the Edelman Trust Barometer and the Australian data from Edelman's Asia-Pacific Stakeholder Research Study.
Widely quoted in media and PR texts, the Edelman Trust Barometer is one of the leading pieces of research in the PR industry.
The lecture will be followed by discussion, networking and drinks.
About Amanda Little
During her 20 years in the public relations industry, Amanda has worked in a range of senior client facing, business development and management roles and helping clients build and manage their corporate profile and reputation.
After graduating from the University of Technology, Sydney as Student of the Year with a Bachelor of Arts (Communications), Amanda spent a decade with Burson-Marsteller (B-M) in both Sydney and Canberra with her final position being Director of Issues Management, Australia.
Amanda spent two years managing her own firm, Intermedia Consulting in Canberra before joining Hill & Knowlton in Sydney as Director, Public Affairs. In 1998 Amanda was appointed Managing Director of Hill & Knowlton Australia.
Amanda joined PPR in 2004 as Group Director, Healthcare. In late 2005, Amanda transferred to the role of Marketing Manager for the North of England Inward Investment Agency, (a client of PPR) where she oversaw the Northern Way promotion, an integrated advertising, marketing and public relations program, which focused on attracting investment from Australian companies into the North of England.