Units of Study

MECO6901 - Dealing with the Media

Semester 2, 2011  |  Credit Points: 6

Coordinator: Olaf Werder


Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.


1x1500-2000wd group campaign proposal (25%), 1x group campaign proposal presentation to client (10%), 1x1000-1500wd campaign implementation/media kit (30%), 1x2000-2500wd campaign evaluation (25%), participation and attendance (10%)


Stanton, R., 2007, Media Relations, Oxford University Press Melbourne
Atkin, C. and R. Rice, 2001, Public Communication Campaigns, Sage Publications Thousand Oaks CA


1x2hr seminar/week

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