MECO6901 - Dealing with the Media

Semester 2, 2012  |  Credit Points: 6

Coordinator: Olaf Werder
Phone: +61 2 9114 1219
Email: olaf.werder@sydney.edu.au

Description

Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.

Assessments

1x1000wd media release (20%), 1x1500-2000wd group campaign proposal (20%), 1x group campaign proposal presentation to client (10%), 1x800-1000wd campaign implementation/media kit (25%), 1x2000-2500wd campaign evaluation (25%)

Textbooks

Stanton, R., 2007, Media Relations, Oxford University Press Melbourne
Atkin, C. and R. Rice, 2001, Public Communication Campaigns, Sage Publications Thousand Oaks CA

Classes

1x2-hr seminar/week

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The following units are co-taught with other Departments

• ENGL6984 Creative Non-Fiction Workshop in Semester 1 2013