Units of Study
MECO6901 - Dealing with the Media
Semester 2, 2012 | Credit Points: 6
Coordinator: Olaf Werder
Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.
1x1000wd media release (20%), 1x1500-2000wd group campaign proposal (20%), 1x group campaign proposal presentation to client (10%), 1x800-1000wd campaign implementation/media kit (25%), 1x2000-2500wd campaign evaluation (25%)
Stanton, R., 2007, Media Relations, Oxford University Press Melbourne
Atkin, C. and R. Rice, 2001, Public Communication Campaigns, Sage Publications Thousand Oaks CA
A timetable is not available for this session.
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The following units are co-taught with other Departments
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