MECO6901 - Dealing with the Media

Semester 2, 2013  |  Credit Points: 6

Coordinator: Olaf Werder
Phone: +61 2 9114 1219
Email: olaf.werder@sydney.edu.au

Description

Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.

Assessments

1x2500wd campaign proposal (35%), 1x300wd media release (20%), 1x200wd oral campaign presentation (15%), 1x2000wd campaign evaluation (30%)

Textbooks

Lewis, Steven (2012) How to Write Perfect Press Releases. Sydney: Taleist. Delahaye Paine, K. (2011) Measure What Matters: online tools for understanding customers, social media,engagement and key relations. Hoboken NJ: Wiley &Sons.

Classes

1x2-hr seminar/week

Please Note: This timetable is a draft timetable and subject to change.

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The following units are co-taught with other Departments

• ENGL6984 Creative Non-Fiction Workshop in Semester 1 2013