Units of Study

MECO6908 - Strategy Selection in Corporate PR

Semester 1, 2013  |  Credit Points: 6

Coordinator: Alana Mann

Description

This core unit of study analyses and evaluates corporate strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communications, specifically its annual reports and other marketing collateral. The unit will attempt to determine the effectiveness of the
organisation's communication with specific reference to stakeholders such as customers, employees, environmental groups, governments and shareholders.

Assessments

1x900wd analysis and report of company data (20%), 1x1800wd survey design and construction, evaluation and presentation (40%), 1x1800wd report and recommendations (40%)

Textbooks

Mayhew, Leon (1997) The New Public, Cambridge University Press, Cambridge.
Boton, Carl and Vincent Hazelton Public Relations Theory II New York: Lawrence Erlbaum, 2006

Classes

1x2-hr seminar/week

 Monday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6908

                 

Seminar 1

 

                 

Seminar

1 This class runs from Week 1 to Week 1

 Tuesday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6908

                 

Seminar 2

 

                 

Seminar

2 This class runs from Week 1 to Week 1

 Thursday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6908

                 

Seminar

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The following units are co-taught with other Departments