Units of Study
MECO6909 - PR Management and Conflict Resolution
Semester 1, 2011 | Credit Points: 6
Coordinator: Olaf Werder
The unit will examine how PR programs are managed from their inception through research and development to implementation. A variety of programs will be analysed including those within corporations, NGOs and governments. It will examine various models of communication management and use case studies to measure their effectiveness. It will also examine the management of crisis communication planning in corporations and other organisations.
1x1500wd equivalent quizzes (40%), 1x3500wd content analysis project (50%) and participation (10%)
MECO6909 Course Reader
A timetable is not available for this session.
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The following units are co-taught with other Departments
- ENGL6984 Creative Non-Fiction Workshop in Semester 1 2013