Units of Study
MECO6909 - PR Management and Conflict Resolution
Semester 1, 2012 | Credit Points: 6
Coordinator: Olaf Werder
The unit will examine how PR programs are managed from their inception through research and development to implementation. A variety of programs will be analysed including those within corporations, NGOs and governments. It will examine various models of communication management and use case studies to measure their effectiveness. It will also examine the management of crisis communication planning in corporations and other organisations.
1x1500wd equivalent quizzes (40%), 1x3500wd content analysis project (40%), group project presentation (10%), participation (10%)
MECO6909 Course Reader
A timetable is not available for this session.
Please refer to the list of Units of Study on the left-hand menu to view the units on offer for the relevant academic year.
The information displayed above is indicative only as online information is subject to change without notice. The Faculty Handbook and the University of Sydney Calendar are the official legal source of information relating to study at the University of Sydney
The following units are co-taught with other Departments
- ENGL6984 Creative Non-Fiction Workshop in Semester 1 2015