MECO6909 - PR Management and Conflict Resolution

Semester 1, 2012  |  Credit Points: 6

Coordinator: Olaf Werder
Phone: +61 2 9114 1219
Email: olaf.werder@sydney.edu.au

Description

The unit will examine how PR programs are managed from their inception through research and development to implementation. A variety of programs will be analysed including those within corporations, NGOs and governments. It will examine various models of communication management and use case studies to measure their effectiveness. It will also examine the management of crisis communication planning in corporations and other organisations.

Assessments

1x1500wd equivalent quizzes (40%), 1x3500wd content analysis project (40%), group project presentation (10%), participation (10%)

Textbooks

MECO6909 Course Reader

Classes

1x2-hr seminar/week

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The following units are co-taught with other Departments

• ENGL6984 Creative Non-Fiction Workshop in Semester 1 2013