Units of Study

MECO6909 - PR Management and Conflict Resolution

Semester 1, 2013  |  Credit Points: 6

Coordinator: Olaf Werder

Description

The unit will examine how PR programs are managed from their inception through research and development to implementation. A variety of programs will be analysed including those within corporations, NGOs and governments. It will examine various models of communication management and use case studies to measure their effectiveness. It will also examine the management of crisis communication planning in corporations and other organisations.

Assessments

2x750wd quizzes (30%), 1x3000wd content analysis project (50%), 1x500wd group project presentation (10%), participation (10%)

Textbooks

MECO6909 Course Reader to be purchased from the University Copy Centre

Classes

1x2-hr seminar/week

 Tuesday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6909

 

Seminar

               

 Thursday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6909

             

Seminar

Seminar

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The following units are co-taught with other Departments