MECO6909 - PR Management and Conflict Resolution

Semester 1, 2013  |  Credit Points: 6

Coordinator: Olaf Werder
Phone: +61 2 9114 1219
Email: olaf.werder@sydney.edu.au

Description

The unit will examine how PR programs are managed from their inception through research and development to implementation. A variety of programs will be analysed including those within corporations, NGOs and governments. It will examine various models of communication management and use case studies to measure their effectiveness. It will also examine the management of crisis communication planning in corporations and other organisations.

Assessments

2x750wd quizzes (30%), 1x3000wd content analysis project (50%), 1x500wd group project presentation (10%), participation (10%)

Textbooks

MECO6909 Course Reader to be purchased from the University Copy Centre

Classes

1x2-hr seminar/week

The information displayed above is indicative only as online information is subject to change without notice. The Faculty Handbook and the University of Sydney Calendar are the official legal source of information relating to study at the University of Sydney

The following units are co-taught with other Departments

• ENGL6984 Creative Non-Fiction Workshop in Semester 1 2013