Units of Study

MECO6912 - Political Public Relations

Semester 2, 2012  |  Credit Points: 6

Coordinator: Fiona Giles


This unit of study analyses and examines the convergence of public relations, advertising and political consulting in the history of political campaigning. The unit's objectives are to demonstrate an understanding of the relationships that exist in the political process between politicians, the media and public relations. It develops student skills specific to the delivery of political public relations and political campaigns. Its focus is the process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies.


1x1000wd campaign proposal (30%), 1x2000wd campaign presentation (40%), 1x2000wd essay (30%)


Recommended Reading:
Louw, P. Eric (2005) The Media and Political Process, Sage, London


1x2-hr seminar /week

A timetable is not available for this session.
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