MECO6912 - Political Public Relations

Semester 2, 2013  |  Credit Points: 6

Coordinator: Richard Stanton
Phone: +61 2 9351 2821
Email: richard.stanton@sydney.edu.au

Description

This unit of study analyses and examines the convergence of public relations, advertising and political consulting in the history of political campaigning. The unit's objectives are to demonstrate an understanding of the relationships that exist in the political process between politicians, the media and public relations. It develops student skills specific to the delivery of political public relations and political campaigns. Its focus is the process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies.

Assessments

1x1000wd campaign proposal (30%), 1x2000wd campaign presentation (30%), 1x2000wd essay (30%), participation (10%)

Textbooks

Louw, P. Eric (2005) The Media and Political Process. London: Sage.

Classes

1x2-hr seminar /week

Please Note: This timetable is a draft timetable and subject to change.

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The following units are co-taught with other Departments

• ENGL6984 Creative Non-Fiction Workshop in Semester 1 2013