Units of Study

MECO6912 - Political Public Relations

Semester 2, 2013  |  Credit Points: 6

Coordinator: Dr Richard Stanton


This unit of study analyses and examines the convergence of public relations, advertising and political consulting in the history of political campaigning. The unit's objectives are to demonstrate an understanding of the relationships that exist in the political process between politicians, the media and public relations. It develops student skills specific to the delivery of political public relations and political campaigns. Its focus is the process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies.


1x1000wd campaign proposal (30%), 1x2000wd campaign presentation (30%), 1x2000wd essay (30%), participation (10%)


Louw, P. Eric (2005) The Media and Political Process. London: Sage.


1x2-hr seminar /week


  9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm



Seminar 1





Seminar 2

1 This class runs from Week 1 to Week 3
2 This class runs from Week 4 to Week 13

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The following units are co-taught with other Departments