Kate Alexander


Investigation of the Roles of Internal Communications in the Implementation of Successful Change Management Programs



Change is prevalent in many organisations today. Change can be either strategic or operational, and can arise from a number of influences and impacts including mergers and acquisitions, following a period without effective competition or change in senior management. This research will examine the roles of internal communications in change management and how internal communications can support and contribute to the speed and efficiency of organisational change programs. This includes examining the effectiveness of corporate communication strategies and tools in practice during rapid organisational change.