Units of Study

MECO2603 - Media Relations

Semester 2, 2013  |  Credit Points: 6

Coordinator: Richard Stanton

Description

This unit of study will examine the relationships between stakeholders with an interest in public communication including the environmental groups, media, the corporate sector, government, not for profit industries and health and community relations. This unit provides an overview of media relations theory including issue framing, agenda setting, and co-relational development. It examines image, reputation and relationship building. Students learn to develop a media relations campaign strategy, budget and timeline, using tactical approaches for successful media relations. Students will learn to identify controlled and uncontrolled media, set research priorities and objectives and framing a client response.

Assessments

1x2500wd media relations campaign (40%), 1x1000wd equivalent press conference presentation (30%), 1x1000wd final exam (30%)

Textbooks

Stanton, R (2007) Media Relations, Oxford University Press Melbourne

Classes

1x1-hr lecture/week, 1x2-hr tutorial/week

Prerequisites

12 junior credit points from MECO units and 6 junior credit points from either MECO1002, WRIT1001, WRIT1002, ENGL1025 or ENGL1007. Note: Students enrolling from 2010 should plan to take MECO1002 as per degree regulations

Prohibitions

MECO2003

Additional Information

available to BA(Media and Comm) and BA (Media and Comm)/BLaws students only

 Wednesday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm

MECO2603

 

Lect

           

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