Units of Study

MECO2603 - Media Relations

Semester 2, 2013  |  Credit Points: 6

Coordinator: Dr Richard Stanton


This unit of study will examine the relationships between stakeholders with an interest in public communication including the environmental groups, media, the corporate sector, government, not for profit industries and health and community relations. This unit provides an overview of media relations theory including issue framing, agenda setting, and co-relational development. It examines image, reputation and relationship building. Students learn to develop a media relations campaign strategy, budget and timeline, using tactical approaches for successful media relations. Students will learn to identify controlled and uncontrolled media, set research priorities and objectives and framing a client response.


1x2500wd media relations campaign (40%), 1x1000wd equivalent press conference presentation (30%), 1x1000wd final exam (30%)


Stanton, R (2007) Media Relations, Oxford University Press Melbourne


1x1-hr lecture/week, 1x2-hr tutorial/week


12 junior credit points from MECO units and 6 junior credit points from either MECO1002, WRIT1001, WRIT1002, ENGL1025 or ENGL1007. Note: Students enrolling from 2010 should plan to take MECO1002 as per degree regulations



Additional Information

available to BA(Media and Comm) and BA (Media and Comm)/BLaws students only


  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm





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