University of Sydney Handbooks - 2012 Archive

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Strategic Public Relations


Dr Richard Stanton
Phone: + 61 2 9351 2821

See also: Health Communication, Media Practice and Publishing

Awards and Requirements
Graduate Certificate in Strategic Public Relations

4 units of study = 24 credit points

Graduate Diploma in Strategic Public Relations

6 units of study = 36 credit points

Master of Strategic Public Relations

8 units of study = 48 credit points

Units of study
  • MECO6908 Strategy Selection in Corporate PR
  • MECO6909 PR Management and Conflict Resolution
  • MECO6912 Political Public Relations
  • MECO6913 Public Opinion, Policy and the Public Sphere
  • MECO6900 News Writing
  • MECO6901 Dealing with the Media
  • MECO6902 Legal & Ethical Issues in Media Practice
  • MECO6926 International Media Practice
  • MECO6927 Organisational Communication
  • MECO6904 Dissertation Part 1*
  • MECO6905 Dissertation Part 2*
  • ARTS7000 Academic Communication for Postgraduates
  • SCLG6901 Citizenship Rights and Social Movements

Core units of study: Graduate Certificate candidates must complete two; Graduate Diploma candidates must complete three; Master's candidates must complete four.
*Department permission required. Available to Master of Strategic Public Relations candidates only.