Table of undergraduate units of study: The University of Sydney Business School
The University of Sydney Business School subject areas
Please Note:The Business School website (sydney.edu.au/business/ugunits) contains the most up to date information on unit of study availability and other requirements. Timetabling information for 2014 is available on this website (sydney.edu.au/business/timetable). Students can also refer to the University of Sydney's unit of study handbook (https://ssa.usyd.edu.au/ssa/handbook/uossearch.jsp) for the latest information regarding unit of study descriptions, assessment or other requirements. Students should note that units of study are run subject to demand.
Marketing
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
| For the award of a major in Marketing, students complete: | |||
| (i) one six credit point junior unit of study: MKTG1001; | |||
| (ii) 18 credit points in compulsory senior units of study: MKTG2112, MKTG2113 and MKTG3118; and | |||
| (iii) 18 credit points in elective senior units of study. | |||
Junior units of study |
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| MKTG1001 Marketing Principles |
6 | N MKTG2001 |
Semester 1 Semester 2 |
Senior units of study |
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Compulsory units for the major |
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| MKTG2112 Consumer Behaviour |
6 | P MKTG1001 (or MKTG2001) N MKTG2002 |
Semester 1 Semester 2 |
| MKTG2113 Marketing Research |
6 | P MKTG1001 N MKTG1002 |
Semester 2 |
| MKTG3118 Marketing Strategy and Planning |
6 | P MKTG1001 (or MKTG2001), MKTG2112 (or MKTG2002), and (MKTG2113 or MKTG1002 or MKTG2003) N MKTG3201 |
Semester 2 |
Elective units for the major |
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| BUSS2100 Business Placement A (Internship) |
6 | P For Bachelor of Commerce (and all combined courses administered by the Business School): 48 credit points, including 5 x junior core units; For Bachelor of Commerce (Liberal Studies): 48 credit points, including 2 junior core units. Note: Department permission required for enrolment Permission is required to enrol in this unit. Contact the Careers and Employment Relations Office for details: business.placements@sydney.edu.au |
Int February Int July Semester 1 Semester 2 |
| CLAW2212 Franchising |
6 | P Four junior or senior units of study |
Semester 1 |
| MKTG3110 Electronic Marketing |
6 | P MKTG1001 (or MKTG2001) N MKTG3010 |
Semester 2 |
| MKTG3112 Marketing Communications |
6 | P MKTG1001 (or MKTG2001) N MKTG3002 |
Semester 2 |
| MKTG3114 New Products Marketing |
6 | P MKTG1001 (or MKTG2001) N MKTG3004 |
Semester 2 |
| MKTG3116 International Marketing |
6 | P MKTG1001 (or MKTG2001) N MKTG3006 |
Semester 1 |
| MKTG3117 Services Marketing |
6 | P MKTG1001 (or MKTG2001) N MKTG3007 |
Semester 1 |
| MKTG3119 Public Relations Management |
6 | P MKTG1001 (or MKTG2001) |
Semester 2 |
| MKTG3120 Building and Managing Brands |
6 | P MKTG1001 (or MKTG2001) |
Semester 1 |
| MKTG3121 Advertising: Creative Principles |
6 | P MKTG1001 or MKTG2001 |
Semester 1 |
| Note: Students must have approval from the Discipline of Marketing to count BUSS2100 towards a major. | |||
Honours year units of study |
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| For the award of the Bachelor of Commerce, Bachelor of Commerce (Liberal Studies) or any other non-Business School degree with Honours in Marketing, students complete an additional honours year of study comprising the following five honours units. | |||
| BUSS4000 Honours in Business |
Note: Department permission required for enrolment |
Semester 1 Semester 2 |
|
| BUSS4001 Business Honours Research Methods |
12 | P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units). Note: Department permission required for enrolment |
Semester 1 Semester 2 |
| BUSS4002 Business Honours Specialisation A |
12 | P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units). Note: Department permission required for enrolment |
Semester 1 Semester 2 |
| BUSS4003 Business Honours Specialisation B |
12 | P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units). Note: Department permission required for enrolment |
Semester 1 Semester 2 |
| BUSS4004 Business Honours Thesis |
12 | P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units). Note: Department permission required for enrolment |
Semester 1 Semester 2 |