• ASSIGNMENT 1: Analyse and Redesign

  This assignment aims to develop your skill in critiquing visual imagery based on theories of visual perception and to apply those skills in creating a graphic design.
  The assignment task consists of two parts: the first is to produce a written analysis of an existing graphic design that you have chosen. This may be an advertisement, a promotional poster or a book/magazine cover.
  The second task is to create an alternative design, based on the observations and conclusions of your critique. The re-design might be to correct shortcomings you've identified in the original or it may be to change the message to suit a new audience. The table below should give you an idea of some possibilities within the assignment brief. If you have an idea that doesn't fit here, then feel free to discuss it with your tutor.

The written component includes a 400 word analysis of the original and a 400 word report on the redesign. Both your analysis and report should be made from the perspective of the design theories and principles that have been learned up to this point (i.e typography, colour perception, composition and gestalt) as well as any other visual communication methodologies and theories you have researched, beyond the learning material available on Canvas.

• ASSIGNMENT 2: Slide Presentation

  This assignment aims to develop your skill in crafting a sequential slide presentation to a specific audience. 
  For this assignment you will design a slide visual presentation that takes the form of either a promotion or a story. Your task is to introduce a thing (a concept, an object, a plan) or a person (yourself or another) to an audience who has no prior knowledge of what you are describing.
  The difference between a story and a promotion is that a story doesn't have to have any other objective than to describe something, whereas a promotion has the aim of convincing somebody. Sometimes these can blend - for example your own resume might tell a story about your skills and ambitions but still aim to persuade a potential employer. In either case, the presentation needs to demonstrate an effective use of visual communication strategies.
  In addition to the slide presentation, you will need to write a short report of 400 words, that outlines your design decisions and reasoning behind the design of the overall presentation, identifying your target audience and making reference to graphic design choices, visual communication strategies and techniques that have been covered in this unit of study.  You are also encouraged to research other visual communication methodologies and theories as a basis for your design rationale, beyond the material available on Canvas.

  Your report should also include a single-page story board in the form of a simple table, showing (with or without using thumbnail images) the basic structure of the slide sequence.

• Module quizzes: The objective is to test your knowledge and understanding of topics presented in the learning modules. A series of short online quizzes will be available on Canvas. It is advisable to attempt each quiz soon after you have worked through the related module. You only get one attempt at each quiz. There are 8 quizzes for a total of 15% of the final mark (each quiz is worth the same). Each quiz comprises of 10 questions.

Detailed information for each assessment can be found on Canvas.