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Unit of study_
DAAE2011: Intro to Visual Communication Design
2023 unit information
This online unit of study introduces students to the principles and practices of visual communication design for non-designers. Visual communication is an essential skill in today's complex world, for effectively communicating ideas, information, perspectives and proposals to diverse audiences in a variety of contexts. Students will learn about the theories of visual perception and psychology underlying visual design principles, and strategies for the composition of visual elements to produce effective and compelling visual presentations. On the successful completion of this unit of study, students will have demonstrated knowledge and skills in the understanding and application of visual design to produce and evaluate effective visual communication materials for a range of audiences.
Unit details and rules
Managing faculty or University school:
Sydney School of Architecture, Design and Planning
| Study level | Undergraduate |
|---|---|
| Academic unit | Design Lab |
| Credit points | 6 |
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Prerequisites:
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None |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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DAAE2009 or DECO1015 or DECO2101 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. explain the basic concepts of visual perception and gestalt psychology underpinning visual design principles
- LO2. analyse and evaluate the communicative power of visual material
- LO3. design visual materials following visual design principles
- LO4. apply visual communication strategies for effective presentation to specific audiences.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
