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Unit of study_
MKTG6025: Marketing for Social Change
2025 unit information
This unit highlights how marketing strategies can be leveraged to realise social change. Students learn how fundamental marketing concepts and frameworks (e.g. the Sustainable Development Goals), guided by ethical and sustainability principles, may be adapted to nurture social good. Students will also gain experience in analysing, applying, and promoting social causes in a range of contexts. Specifically it will focus on changing social attitudes, shifting political beliefs, encouraging sustainability values, and persuading people to donate to non-profit causes. These critical skills will assist students to initiate and sustain changes in individual and community behaviours, with the aim of leading authentic social change urgently required in economies of overconsumption and excess.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
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| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Critically evaluate ethical and societal issues relating to a wide range of organisations.
- LO2. Create new ideas and opportunities using marketing strategies in a social change context.
- LO3. Communicate professionally and persuasively recommendations, using appropriate modes for a variety of stakeholders.
- LO4. Research, analyse and design a strategic marketing campaign to address social change challenges for diverse contexts.
- LO5. Draw on the Sustainable Development Goals (SDGs) and targets and assess their role in pursuing societal change.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Intensive February 2025
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Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
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There are no availabilities for previous years.
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Modes of attendance (MoA)
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